The Role: Shopper Marketing Manager (EMEA ANZ)Location: Slough UK (hybrid)Make Your Mark. Shape Your Future.It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the worlds most beloved brands, including DEWALT, CRAFTSMAN, CUB CADET, STANLEY and BLACK+DECKERWhat Youll DoOur STANLEY vision is to create a shopper marketing strategy to drive increased capabilities, allowing us to develop and execute marketing strategies that influence shopper behavior and drive increased conversion at the point of purchase. This role involves collaborating with various teams, including sales, brand marketing, and retail partners, to develop and implement effective in-store and online marketing campaigns. Joining the online and offline journey with new ways to engage our users at the point of purchase.Beyond traditional methodology, this brand-new role will be deeply rooted in insight and MarTech capabilities to ensure new and best-in-class execution, prompting trade-up and cross-category selling, thus ensuring the best UX for STANLEY users at the point of purchase.Investment in digitized shell technology will be the qualifier to allow us to monitor, track, and show ROI via new digitized KPI tracking, user profiling, and POS performance review to justify the investment.Key ResponsibilitiesUnderstand in-store requirements by country, consider trade & modern distributionEnhance the Wall 2 Wall Program cross-category selling capability own end2endTesting AOV and 2nd Site POSDevelop and (regionally align) Planogram software to enable executionWork with agencies to utilise modern insight technologies:Test POS usage and performanceUnderstand user profiles and habits at fixturesTrack implementationAlign digital and in-store shopper experiences through shelf digitization and marketing strategies.Plan and execute marketing initiatives, collaborating with internal teams and retail partners.Manage budget and analyse data to optimize strategies, enhance engagement, and maximize ROI.Explore industry trends and technologies to improve shopper experience and drive sales.Who You AreYou always strive to do a good jobbut wouldnt it be great if you could do your job and do a world of good? You care about quality at every level. You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. In fact, you embrace it. You also have:Degree educated in marketing, Business, or a related field.Experience in shopper marketing, trade marketing, or a related field.Strong understanding of retail environments and shopper behaviour.Excellent project management and organizational skills.The ability to analyse data and derive actionable insights.Proficiency in marketing software and tools.Creativity and innovation in developing marketing campaigns.Able to travel to different retail locations to meet with our retail partners.What Youll ReceiveAn attractive salary & benefits packageDiscounts on Stanley Black & Decker tools and other partner programsExcellent opportunities for continuous professional developmentHow Youll FeelWe want our company to be a place youll want to be and stay. Being part of our team means youll get to:Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.Whats more, youll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past, we have so much further to go. Thats where you come in. Join us!All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veterans status or any other protected characteristic.
Job Title
Shopper Marketing Manager