Founded in 2003 by Dong Hyun Kim, his mission was simple, to make fresh and flavorsome sushi and bento available to everyone. Almost 20 years later Wasabi have 40 successful branches across London, other UK major cities and New York. The journey continued in 2019 with the launch of Wasabi Home Bento exclusively into Sainsburys. After several years of great success there, the grocery business expanded launching into Tesco in September 2022. Wasabi has now firmly established itself as the No2 chilled ready meal brand and a driver of significant market growth.And were just getting started. The leadership team have set out their 5 year strategy which encompasses company growth, franchise and international expansion.Our menu is renowned for its distinctiveness, freshness and flavour. The cold food range of sushi, pokes and salads are made fresh daily in our branch kitchens and our hot bento, noodle bowls and soups offer an indulgent and comforting alternative to our broad and democratic demographic.As we prepare for our next phase of growth and innovation, we have an incredibly exciting opportunity for a Restaurant Marketing Manager to join our Marketing Team based in Park Royal.The Role:This role will be instrumental in helping deliver our priorities for growth driving awareness, acquisition and conversion across our Restaurant business, helping build a trusted and loved brand, and targeting the right strategies and tactics for successful like for like restaurant sales growth based on changing customer behaviours.The role is part of the Restaurant Leadership Team and will work very closely with the Restaurant Business Unit function and manage and develop all current and future sales and marketing activity.Key Responsibilities:Support the Marketing Director in developing a consumer and commercial focused 3 Year Restaurant Marketing planUnderstand the marketing and companys commercial KPIs and create an appropriate strategy and tactics to meet themManage the Restaurant Marketing budgetsLead the development, internal approval, and execution of the annual Restaurant Marketing CalendarSupport the Food Team in the development of a robust NPD pipeline, based on clear market and customer insight, and deliver flawless marketing execution in support of this activityOwn all creative and packaging design development for Restaurants, working closely with our in-house Design teamPartner with our Customer Services team to transform data into actionable insight, that leads to positive shifts in customer experienceLead Delivery as a channel, driving additional transactions and average spendLead all planned and ad hoc Restaurant research projects, providing insights to the Restaurant Business Unit and across the businessLead all media campaigns, from brief to analysis of media performance and ROIsLead the strategy and planning of tactical Digital Marketing campaigns, evaluating performance and driving continuous improvement in how we support our Restaurant businessPartner with our Grocery Marketing Manager to ensure synergy across plans and executionsSupport our Digital marketing agency to define our 2025+ Digital and Social strategy & execution plansEnsure strong cross departmental communication and stakeholder management to gain business alignment on all plansTrack and evaluate all activity to drive continuous improvement and growthInspire stakeholders to engage and buy in to your plansFoster a sense of one team and ensure all relevant team stakeholders are alignedOur Requirements:We are looking for a highly motivated, proven Restaurant Marketing Manager, with a record of driving sales via the delivery of impactful brand campaigns, inspired by customer and commercial insight.Relevant, proven experience in Quick Service Retail / Casual DiningAbility to demonstrate genuine initiative, drive and ownershipOutstanding organisational ability and project management experience, attention to detailStrong commercial awareness and financial acumenComfort and experience working in a fast paced and changing working environmentSignificant experience in managing agencies (creative, media and research) and in-house teams to create consumer focused, integrated marketing campaignsExperience in the development of critical time paths for timely delivery of all activityBe customer obsessed and analytical: experience in translating qualitative and quantitative customer data into insights and actionsAbility to think big and engage teams to activate campaigns in innovative waysDemonstrate an ability to work collaboratively, building validated working relationships both internally (e.g. Marketing, Finance, Supply Chain, Food Development, and Operations) and externally with agenciesEnthusiastic and collaborative team playerGood knowledge of Microsoft Word, Excel and PowerPointIn Return we provide:A great working environmentPension schemeTarget BonusRefer A Friend SchemeFree Sushi or hot food (vegan options available)50% discount in our BranchesEmployee Assistant ProgrammeHybrid working modelLong Service AwardsWagestream - a financial wellbeing benefit that lets you access your pay as you earn it in real time and manage savingsLife AssuranceCycle To WorkFree on-site parkingA variety of discounts (shopping, food & drink, entertainment and health & fitness) through Perkbox andThe opportunity to develop your skills within a growing company.Our people make us who we are. If you're looking for an exciting challenge and this sounds like the job for you please apply today as we can't wait to hear from you.COME ROLL WITH US!
Job Title
Wasabi Sushi & Bento | Marketing Manager