Night Zookeeper's mission is to make learning fantastically fun for children. We are seeking a talented and experienced Senior Marketing Executive to join our marketing team. If you have a creative mindset, a results-driven approach, and the ability to multitask in a fast-paced environment, we want to hear from you!Key Responsibilities:Paid Search Management:Develop, implement, and optimize paid search campaigns on Google Ads and Microsoft Ads (Bing Search).Analyze performance metrics and identify opportunities for improvement.Paid Media Advertising:Plan, execute, and manage paid media campaigns, on Facebook & Youtube Monitor and report on campaign effectiveness, ensuring a positive ROI.SEO Implementation:Collaborate with content creators and developers to implement SEO strategies.Conduct keyword research, on-page optimization, and performance tracking.Other areas to contribute with marketing team members.Conversion Rate Optimization (CRO):Conduct A/B testing and data analysis to improve website and landing page performance.Develop strategies to enhance user experience and drive higher conversion rates.CRMManagementManage CRM campaigns to nurture leads and engage existing customers.Develop and track email marketing campaigns aligned with broader marketing goals.Skills & Experience Required:Experience:Minimum of 3+ years of experience in a similar marketing role.Proven track record of managing paid search, SEO, and paid media campaigns.Ideally, experience marketing apps, or experience in kid's education/games spaceTechnical Skills:Proficiency in platforms like Google Ads, Facebook Ads Manager, Google Analytics, Google Search Console, and CRM tools (e.g HubSpot)Understanding of CRO principles and tools such as VWO/Optimizely etcCreativity:Strong creative thinking and problem-solving skills.Ability to contribute to campaign ideation and execution.Qualifications:Ideally, a degree or a professional qualifications in MarketingWhat We Offer:A competitive salary of 45,000 - 50,000.A supportive and collaborative work environment.Opportunities for professional development and career growth.The chance to work on exciting and innovative marketing campaigns.
Job Title
Night Zookeeper | Senior Marketing Executive