Job Title

Full-Time Role at EssentiallySports for Performance MarketerEssentiallySports is the home for the underserved fan, delivering storytelling that goes beyond the headlines. As a media platform, we combine deep audience insights with cultural trends, to meet fandom where it lives and where it goes next.Values:Focus on the user and all else will followHire for Intent and not for ExperienceBootstrapping gives you the freedom to serve the customer and the team instead of the investorInternet and Technology untap the nichesAction-oriented, integrity, freedom, strong communicators, and responsibilityAll things equal, one with high agency winsEssentiallySports is a top 10 sports media platform in the U.S., generating over a billion pageviews a year and 30m+ monthly active users per month. This massive traffic fuels our data-driven culture, allowing us to build owned audiences at scale through organic growth—a model we take pride in, with zero CAC.We’re looking for a Performance Marketer to lead our audience growth initiatives across our digital and newsletter platforms. If you’re someone who loves using data to drive strategy, optimize campaigns, and build engaged audiences at scale, this is the role for you.Responsibilities:Analyze data from multiple sources (Google Analytics, SQL, email marketing platforms) to uncover trends, opportunities, and insights that drive audience growth and engagement.Create storylines from complex data and translate these insights into actionable marketing strategies to boost newsletter subscriptions, engagement, and overall performance.Collaborate with cross-functional teams (product, engineering, content) to optimize user experience and drive organic growth.Own and manage the growth funnels for newsletter audience development, ensuring maximum conversion from acquisition to active subscriber.Implement A/B tests and experiments across digital platforms to optimize content, campaigns, and user experience.Utilize Google Analytics, SQL, and other tools to track KPIs and make data-driven decisions to improve audience engagement and retention.Personalize content at scale by leveraging fan behavior data and running targeted campaigns.Partner with the content and growth teams to run internal marketing campaigns, giveaways, quizzes, and more, to turn casual readers into loyal subscribers.Who are you?3+ years of performance marketing experience with a strong focus on data analysis and audience development.You’re comfortable working with tools like Google Analytics, SQL, email marketing platforms, and data visualization tools.You have experience analyzing user data, understanding audience behavior, and using these insights to drive marketing strategies.Passionate about sports and excited to work with a large audience of engaged fans.A self-starter who thrives in a fast-paced, startup-like environment and can work through ambiguity.Collaborative and results-driven, with a problem-solving, proactive mindset.Experience with audience development and newsletter growth is a plus, especially in media or content-driven industries.What do you get?Fully Remote JobFlexible Working HoursFreedom to own the problem statements and create your own solutionsPlay with one of the biggest datasets in the sports media industryWork directly with the founding teamRelease features at scale to millions of users from Day 1Freedom to experiment with new technologies and approachesBi-annual offsites, which are coined “epic” by the team!The performance marketing team is small but highly impactful, allowing you to contribute directly to the company's success. You'll work alongside experienced leaders and founders who have grown EssentiallySports to a global scale.