About us Founded in 2019, Wellbeing Nutrition is dedicated to providing consumers with high-quality, natural supplements that are effective, delicious, and convenient, for individuals of all ages to lead healthier lives - A Healthier Tomorrow.We create whole-food nutrition to keep up with the pace at which we live. Simply put, we make health easy, convenient, and oh-so-yummy - just for you.We believe food feeds us mentally, physically, and emotionally. That’s why we source fresh, pure ingredients to make sure the right nutrition stays locked in for you.Key ResponsibilitiesDevelop Comprehensive Social Media Strategy: Create and implement a data-driven social media strategy that aligns with the brand’s goals and objectives, focusing on engagement and brand awareness.Identify Target Audiences: Utilize audience insights and segmentation to tailor content that resonates with brand’s demographics and global vision (India One), ensuring maximum reachand engagement.Create Engaging Content: Lead the development of high-quality, engaging content across all social media platforms, including text, images, videos, and infographics that reflect the brand’s voice andvalues.Develop Brand Music Choices: Collaborate with music professionals and in-house Editor-in-Chief to create a distinctive audio identity for the brand, including theme music and sound bites that can be used across social media platforms.Utilize User-Generated Content: Encourage and showcase user-generated content to foster community engagement and authenticity.Content Calendar Management: Develop and maintain a content calendar to ensure consistent posting and timely engagement with trending topics.Implement AI Tools: Explore and integrate AI-driven tools for content creation, audience analysis, and engagement optimization to enhance efficiency and effectiveness in social media management.Stay Ahead of Trends: Continuously monitor social media trends, platform updates, and industry news to adapt strategies and leverage new opportunities for engagement.Innovate with New Formats: Experiment with emerging formats suchas live video, stories, and reels to keep content fresh and engaging.Monitor Brand Sentiment: Track and analyse brand sentiment on social media platforms, addressing any concerns or negative feedback promptly to maintain a positive brand image.Monitor Social Media KPIs: Define and track key performance indicators (KPIs) such as engagement rates, reach, impressions, and conversions to evaluate the effectiveness of social media initiatives.Analyse Performance Data: Use analytics tools to assess the performance of social media campaigns and provide actionable insights for continuous improvement.Monthly Social Media Reports and Analysis: Present a comprehensive report to the brand with monthly analysis report and fix the problems if any for the upcoming months. Strengthen socialweek on week basis.Collaborate with Marketing Teams: Work closely with marketing, PR, and creative teams to ensure social media strategies are integrated with overall marketing campaigns and brand messaging.Support Influencer Partnerships: Identify and collaborate with relevant influencers to amplify brand reach and credibility, ensuring alignment with brand values.Implement Brand Advocacy Programs: Develop and manage programs that encourage brand advocacy among followers, turning customers into “WBN Community” members.Collaborate with D2C and Marketing Team: Collab with the marketing to develop and 360 plan for community videos and continent and take them on social platforms.Identify Relevant Influencers: Understand the past successful third party influencer collars by the brand. Identify and help develop engaging and strengthen the infuser content bucket with the influencer manager.
Job Title
Social & Brand Activation Lead