Job Title

Campus Sutra-Influencer Marketing(2-4Years)Job briefInfluencer Marketingis a digital marketing strategy where brands collaborate with social media influencers to promote their products or services. Influencers have a loyal audience that trusts their recommendations, making influencer marketing an effective way to build brand awareness, credibility, and sales.What doesInfluencer Marketing?We are seeking dynamicInfluencer Marketingto develop and execute influencer collaborations that amplify our brand presence and drive engagement. The ideal candidate will have a deep understanding of social media trends, strong relationship management skills, and a knack for creating impactful partnerships with influencers across platforms.Key Responsibilities: Influencer Identification & Outreach Research and identify fashion influencers, bloggers, and content creators across social media platforms (Instagram, YouTube etc.). Build and maintain strong relationships with influencers that align with our brand values. Campaign Planning & Execution Develop and execute influencer marketing strategies for product launches, brand collaborations, and seasonal campaigns. Negotiate contracts, deliverables, and budgets with influencers. Ensure timely execution of content as per brand guidelines. Content & Trend Analysis Work with influencers to co-create engaging, high-quality content that drives brand awareness and sales. Stay updated with the latest fashion and social media trends to optimize influencer partnerships. Performance Tracking & Reporting Monitor campaign performance, engagement rates, and ROI using analytics tools. Provide insights and recommendations for improving influencer marketing efforts.Qualifications & Skills: ✔️ 1-3 years of experience in influencer marketing, preferably in the fashion industry. ✔️ Strong knowledge of Instagram, YouTube, and emerging social platforms. ✔️ Excellent communication, negotiation, and relationship-building skills. ✔️ Understanding of social media analytics and campaign performance tracking. ✔️ Passion for fashion, digital marketing, and storytelling.