Job Title

Assistant Manager - Media ActivationExperience : 4-7 YearsLocation : Gurgaon, IndiaAs the Assistant Manager, Media Activation at adidas, you will play a key role in driving growth through paid and non-paid media channels with a strong focus on performance marketing. You will work cross-functionally with teams such as E-commerce, Traffic, Analytics, Products, Merchandising, and Retail to ensure a data-driven and results-oriented approach to media activation. Additionally, you will collaborate with our media agency partner, Mediacom, to develop and optimize high-performing media strategies that maximize Return on Investment (ROI) and Return on Advertising Spend (ROAS).Roles and ResponsibilitiesLead the creation, execution, and optimization of performance-driven paid and non-paid media strategies across various channels.Work closely with internal teams to align media strategies with business objectives and drive measurable growth.Foster strong relationships with key stakeholders to ensure successful campaign implementation and performance tracking.Manage and oversee the relationship with Mediacom, ensuring the execution of high-impact paid media campaigns in line with business goals.Define annual media targets in collaboration with the agency and adidas hub teams, developing monthly data-driven strategies to achieve performance goals.Continuously monitor, analyze, and optimize media performance using data-driven insights to maximize efficiency and effectiveness.Develop comprehensive performance reports and dashboards that provide stakeholders with clear insights into campaign performance, operational efficiency, and business impact.Stay ahead of emerging trends in performance marketing, identifying new opportunities for optimization and innovation.Collaborate with creative teams to test and refine media assets for improved engagement and conversion rates.Plan and execute campaigns with a strong focus on Cost per Acquisition (CPA), ROI, and overall revenue growth.QualificationsMinimum 4 years of core experience in performance marketing within a media agency or brand-side marketing team.Proven expertise in managing paid and non-paid media channels, including social, SEM, display, and programmatic advertising.Hands-on experience working with media agencies to drive performance-based campaign success.Strong analytical skills with experience in data modeling, audience segmentation, and attribution analysis.Ability to scale and optimize media campaigns with a focus on achieving ROI, ROAS, and efficiency metrics.Experience in setting and achieving annual performance marketing targets and creating monthly strategic plans in collaboration with agencies and internal teams.Proficiency in performance marketing platforms, including Facebook Ads Manager, Google Ads, Adobe Analytics, Appsflyer, and Amplitude.Exceptional communication and presentation skills, with the ability to translate complex data into actionable insights.Strong project management skills, with the ability to prioritize and execute multiple campaigns simultaneously.A creative and critical thinker who can proactively identify growth opportunities and implement performance-driven solutions.Bachelor’s degree in Marketing, Business, or a related field.Key SkillsCore Performance Marketing ExpertiseDigital Marketing & Growth StrategyPaid Media Strategy & ExecutionCompetitive Analysis & Market ResearchMedia Planning & BuyingPPC & Display AdvertisingMarketing Automation & OptimizationData-Driven Campaign Analysis & ReportingStrong Interpersonal & Collaboration SkillsAdditional Notes:Experience managing large-scale performance marketing campaigns in an e-commerce environment.Hands-on experience with marketplace advertising (Flipkart, Myntra, Amazon, etc.).Experience working with D2C brands and media agencies is highly preferred.India-focused role, requiring expertise in India's digital advertising landscape.