Job Title

Job Role: Social Media MarketerIndustry Experience: Ecommerce/Retail/D2CRequired Experience : 1 Years - 3 Years as Social Media Marketer.Required Industry Experience: e-Commerce/Retail/Apparel & lifestyleObjectives of this Role: Develop and execute creative and data-driven social media strategies to enhance brand visibility and engagement.Manage multi-platform content planning, creation, and execution across social channels (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).Utilize AI tools for content ideation, automation, and performance optimization.Collaborate with influencers, content creators, and brand ambassadors to amplify digital presence. Monitor, analyze, and report on social media performance, deriving insights to improve future campaigns.• Stay updated with evolving trends, algorithm changes, and emerging platforms to keep the brand ahead in the digital landscape.Key Responsibilities: Develop and manage social media calendars, ensuring timely execution of campaigns and posts. • Create high-quality, engaging, and platform-specific content, including reels, stories, graphics, and videos.Leverage AI-powered tools for content automation, trend analysis, and sentiment tracking.Build and maintain relationships with influencers and content creators to drive brand awareness.Optimize posts and campaigns for reach, engagement, and conversions.Respond to audience interactions, managing community engagement and fostering brand loyalty.Work closely with creative, marketing, and performance teams to align messaging and campaign execution.Conduct competitive analysis and provide insights to enhance brand positioning.Capture high-quality images and videos for content creation, including shoots, live coverage, and interviews.Assist or host video content, social media lives, and brand storytelling initiatives.Operate and manage photography and videography equipment to produce engaging visual content.What We Seek in You: Bachelor's/Master's degree in Marketing, Communications, Digital Media, or a related field.1-3 years in social media management, content creation, influencer marketing, or digital strategy, preferably in an eCommerce or digital agency environment.Deep understanding of content formats, algorithms, and engagement strategies across platforms. • Experience with ChatGPT, Canva AI, Adobe Firefly, Midjourney, Runway ML, LeonardoAI, Copy.ai, or similar.Strong skills in crafting compelling stories, visuals, and interactive formats.Hands-on experience with camera handling, shooting, editing, and post-production.Comfortable with hosting, anchoring, or presenting for live videos and brand storytelling.Ability to track and analyze social media metrics to drive data-backed decisions.Excellent verbal and written skills, with experience working cross-functionally.