Job Title

Objective The purpose of this job is to lead the search engine and app store optimisation efforts for web platforms and mobile apps, as a part of the marketing & customer experience function. Key Responsibilities - Develop Digital Marketing Strategy which includes SEO/SEM/SMM - Build a future ready strategy to build domain authority through high-quality backlinks - Develop a robust content repository for featuring in ‘AI Overview’ search results - Conducting deep marketing research & competitor analysis to develop unique and custom internet marketing strategies. - Analysing the competitor Websites and creating Competitive Intelligence Analysis reports by using Google Insights, Google Ad Planner and Google Trends for Websites. - Keywords Research, Budget Planning, Biding Strategies, Location Targeting etc. - Google Analytics + Google Web Master + Google Tag Manager Tools, Goal & funnel setting in Google Analytics. - Competitive link and keyword research, including online reputation monitoring and management of Web sites. - Analyse the competitive keyword ranking on Major search engines like Google, , Off-page activities and ORM. - Strong knowledge of SEO on-page/Off-page activity with latest trends on Search Engine ranking tactics. - Tag optimization, Content optimization, W3c validation, Image & hyperlink optimization. - Implementation of on-page factors such as Alt Tags, Anchor Tags, Hyperlinks, Page Navigations, Page-size. - Good schema knowledge (Implement breadcrumb, review rating, location schema etc.) - Knowledge of YouTube SEO and how social search works - Knowledge of app store optimisation, proficient in tools similar to AppTweak, Data.ai/AppAnnie - Having experience in local SEO optimization and getting better ranking to local search results & traffic. - Analyse the Performance of accounts on Analytics and provide recommendations to optimize the different verticals of digital marketing. - Monitor industry trends and news for impact on search programs. - Interact with Development team for the better prospect of the SEO. - Analysing website traffic using Google Analytics and making necessary adjustments in the site and preparing reports for visits, page views, and other metrics for websites. - Manage FTP, C panel and Admin details of projects. - Develop an Action Plan to optimize for all initiatives. - Strong team building & project management skills Who should join? - Strong communication skill - Excel / PowerPoint / Database - Good in Content writing - Strategic thinking - Able to work under pressure in a fast-paced environment - Ability to collaborate and interact effectively - Team player - Good interpersonal skills