Job Title

ob Description: Senior Business AnalystLocation: Bangalore (HSR Layout)Experience: 2 - 4 yearsQualification: Bachelor’s or Master’s degree in Business Administration, Economics, Finance, Engineering, Mathematics, Statistics, Data Science, or a related fieldAbout the Role:We are looking for a highly analytical and technically proficient Senior Business Analyst to join our team. This individual contributor role requires a deep understanding of B2C/D2C environments, particularly within digital products. You will leverage data-driven insights to optimize product performance, drive user engagement, and support strategic decision-making. Working closely with cross-functional teams, you will play a key role in shaping the future of our products.Key Responsibilities:Data-Driven Insights: Analyze large and complex datasets to extract actionable insights that drive business growth, user engagement, and retention.User Behavior Analysis: Develop deep insights into customer journeys, user engagement patterns, and conversion funnels to enhance product and marketing strategies.Technical Analytics: Build and maintain dashboards using SQL, Power BI, Tableau, or Python to monitor key performance metrics.Experimentation & A/B Testing: Design and execute A/B tests to evaluate product hypotheses and improve feature effectiveness.Strategic Planning & Forecasting: Work with stakeholders to identify growth opportunities, assess potential risks, and provide data-backed recommendations.Cross-Functional Collaboration: Partner with product managers, marketing, growth, and engineering teams to ensure alignment of business and product goals.Market & Competitive Research: Conduct thorough market research to track industry trends, competitor movements, and customer expectations.Process Optimization: Identify inefficiencies in workflows and propose automation or analytical solutions to enhance efficiency.Requirements:Experience: 2-4 years of experience as a Business Analyst in a B2C/D2C product-based startup.Strong Technical Skills: Proficiency in SQL, Excel, Power BI, Tableau, Python (preferred), Google Analytics, and data visualization tools.Data Interpretation & Modeling: Experience in cohort analysis, funnel optimization, churn analysis, and predictive analytics.User-Centric Mindset: Ability to derive customer insights and apply them to product and marketing strategies.Advanced Analytics Knowledge: Exposure to machine learning models, regression analysis, and statistical techniques is a plus.Excellent Communication: Ability to translate complex data into meaningful business recommendations and present findings to stakeholders.Agility & Adaptability: Ability to thrive in a fast-paced, high-growth environment and work independently.Preferred Qualifications:Hands-on experience with Google Analytics, Mixpanel, Amplitude, or similar analytics platforms.Exposure to growth hacking strategies and digital marketing analytics.Knowledge of Agile methodologies and experience working in cross-functional teams.