Job Title

1. Digital Marketing AnalyticsExperience with web analytics tools (GA4, Adobe Analytics, etc.)Familiarity with common marketing channels (paid ads, SEO, email) and how their data is tracked2. SQL & Data QueryingProficiency in extracting and manipulating data using SQL (BigQuery or similar databases).Ability to optimize queries and handle mid-to-large datasets3. Multi-Source Data WranglingComfortable cleaning, merging, and normalizing data from different platforms (CRM, ad platforms, surveys). Able to address outliers and inconsistencies in datasets4. Data Visualization & ReportingSkilled in creating dashboards and reports with Looker Studio, Tableau, Power BI, or equivalent tools. Ability to present complex data in a clear, actionable format5. Basic Statistical MethodsUnderstanding of fundamental statistics (e.g., hypothesis testing, regression basics).Capable of running A/B tests and validating data findings6. Marketing Performance MetricsKnowledge of KPIs such as CTR, CPA, ROI, LTV, etc.Ability to connect these metrics back to broader business objectives7. Communication & Stakeholder ManagementExcellent at translating data insights into non-technical language.Experience working cross-functionally with product, marketing, or data engineering teams8. Critical Thinking & Problem-SolvingStrong analytical mindset to spot trends and derive strategic recommendations.Creative in finding data-driven solutions to marketing challenges9. Adaptability & Continuous LearningWillingness to explore new analytical tools and stay updated with MarTech/AdTech trend.Eager to learn and leverage evolving data methodologies to drive better results