Job Title: CopywriterCompany: KapivaLocation: Bangalore, Work from OfficeEmployment Type: Full-timeProficiency in hindi copy writing is mustKapiva is recruiting a Copywriter - Marketing with at least 2-4 yrs years of experience in copywriting for performance advertising, content management, and writing across different mediums. The scope of this role is the content creation and management for all paid marketing efforts at Kapiva – Facebook ads, Marketplace ads (Amazon, Flipkart, BB, etc), Videos, ContentMarketing, PR content, or any other marketing material.Job responsibilities include:1. Developing creative copies and scripts for digital ads across all formats- static, motiongraphics, videos, etc. based on product briefs2. Execution and management of Kapiva’s content creation primarily across paidadvertising mediums and social media3. Developing a clear strategy and vision for content campaigns and managing a team ofcontent writers, video specialists, and/or freelancers4. Research, write, edit and proofread all levels of copy included headlines and body copy,for online, offline, external, and internal needs5. Supporting the sales channels in developing sharp communication targeted atconsumers across the customer lifecycle6. Supporting the marketing function in developing world-class content communication inthe themes of health, wellness, and Ayurveda7. Liaising with designers, freelancers, agencies, etc as required to achieve theorganization’s content objectives8. Continuously innovating and tapping latest trends to push the bar on Kapiva’s contentqualityWe are looking for:1. Bachelor's degree required; a postgraduate degree or diploma in communications ispreferred - 1-4 Years of experience in copywriting with 1+ years of ad agencybackground - Ability to come up with creative ideas with strong storytelling skills2. Fundamental understanding of digital advertising3. Experience with video scripting and mood boarding is a plus4. Passionate about building a consumer brandAbout Us:Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, naturalfoods to Indian consumers. We help bring the wisdom of India’s ancient food traditions tomodern-day consumers. Kapiva's high-quality product range includes Herbal Juices, Ghee,Cold-Pressed Oils, Nutrition Powders, and much more. Our products are top performers ononline marketplaces (Amazon, Flipkart, Big Basket, and many others), we're growing ourpresence offline in a big way (Reliance, Nature’s Basket, Noble Plus, etc) and we’re Series Afunded by India’s best Consumer VC Fund – Fireside Ventures (invested in Epigamia, PaperBoat, Yoga Bar, and many other iconic brands).The team at Kapiva is headed byAmeve Sharma: worked @McKinsey, @Baidyanath; studied @INSEAD & NYU andWe’re creating a new brand with a unique story and are looking for a team to help us grow ourbusiness. You’d be joining a young, hungry team with a culture of honesty, humility, and hardwork. We’ve grown sales 4x in the last 12 months and served more than 10 Mn+ customers.
Job Title
Copywriter