Job Title

We Are Hiring | General Manager - Planning | GurgaonWe are seeking an experienced and strategic General Manager - Planning to join our team in Gurgaon. This leadership role will be responsible for driving digital strategy, optimizing media investments, and ensuring impactful client campaigns in an evolving digital landscape.Key Responsibilities:Develop and implement a comprehensive digital media strategy aligned with business objectives.Lead budget allocation across platforms, ensuring maximum impact and efficiency.Collaborate with business teams to align media planning with overall marketing strategy.Oversee end-to-end campaign execution, ensuring seamless deployment, tracking, and optimization.Partner with creative agencies to ensure high-quality deliverables and address execution challenges.Conduct regular performance reviews with clients and internal teams, providing data-driven insights and optimization strategies.Stay ahead of industry trends, bringing innovation and new opportunities to clients.Build and maintain strong relationships with key media partners, vendors, and publishers.Foster a culture of collaboration, knowledge-sharing, and excellence within the team.Identify new business opportunities and strategic partnerships to enhance media effectiveness.Qualifications & Experience:Bachelor’s degree; MBA/PG Diploma in Business Management preferred.10+ years of experience in Media Planning, with a strong understanding of digital ecosystems.Expertise in Google Analytics, Google Ads, Tag Manager, DV 360, and Meta Ads.Proven track record of leading high-impact campaigns and managing large-scale budgets.Strong analytical, strategic thinking, and problem-solving skills.Ability to navigate a dynamic and fast-paced environment with a data-driven approach.