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Job Title


Senior Executive- Territory Sales


Company : DIAGEO India


Location : Shillong, Meghalaya


Created : 2025-04-05


Job Type : Full Time


Job Description

Additional Job DescriptionJob Title:TSE (Tier 2)About the Function:Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.Role Responsibilities: 1. Volume and Value achievement Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly /quarterly and annual basis. Prepare the volume schemes and communicate the same to distributors and retailers. Ensure the NSV achievement in the territory as per budget by selling profitable/high end brands and maintaining the right brand mix.2. Brand Activations and Visibility Maintain the overall distribution of the brands by ensuring the availability of relevant SKUs and variants of the respective brands in the territory. Manage the new product launches in the region with WOD and DOD. Execute merchandising and promotional programs as per state marketing strategies. Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes. Ensuring proper usage of brand and promotional elements and ensuring proper visibility and displays at retails. Quality, distribution, visibility, promotion, price and persuasion at the outlet. Execute of the marketing plans in the territory as per the guidelines of the from state/regional marketing team while working within company policies, resources and budgets. Engaging with marketing team for tie-up events and associations. Responsible for training, deployment and evaluation of the third-party employees.3. Market visit adherence and reporting Ensuring the visit frequency and coverage of the outlets in the territory is as per set norms and daily journey plan. Responsible for the correct and timely submission of the claims and daily sales report and relevant repots. Keep a track on the competitor's activity and report the same to the reporting manager.Diversity statement Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.