Job Title: Head – Strategy & MarketingDesignation: Vice President / Sr. Vice President)Experience: More than 20 years of experience in Strategy/New Product Development/ Marketing in a Bank Role & Expereince The role involves product delivery, oversight, and marketing, combining product strategy and marketing responsibilities.Candidates must possess thorough knowledge and understanding of the money market, forex, and derivatives, government securities in depth, prior to joining.Ideal candidates could come from a PSU bank background, with expertise in foreign exchange derivatives and new derivative products.The role requires experience in product development and valuation, not in operations (e.g., derivative or forex operations).Prioritizing candidates with knowledge of fixed-income products, such as government securities, bonds, and market products.Candidates should have a strong product development experience, even if they lack marketing experience. Marketing skills without product expertise won't suffice.A Chief Product Strategy Officer, focusing on product strategy, product development, and marketing.Experience, Skill & Competencies:Experience in leading Strategy & Marketing teams in a financial sector organization/banksIn-depth understanding of CCIL’s products and line of businessExpertise in developing marketing and business development strategy; measures of marketing effectivenessStrong persuasive skills; ability to gain consensus through influence and negotiationFlexibility and adaptabilityAbility to seek out, build and maintain trusting relationships and partnerships with internal and external stake holders.Proven leadership and team management capabilitiesAbility to work independently and collaborativelyProblem-solving skills, Analytical and Critical Thinking ability.Change ManagementEntrepreneurial mindset with a proactive approach to solving challengesProject management including knowledge of project/ transition management software.Key ResponsibilitiesConceptualization and implementation of a growth strategy for enhancing products and services and scaling specific product lines.Identification of right opportunities for expanding CCIL’s business activities based on deep understanding of CCIL’s products and offerings, regulatory framework and global market scenario.Take complete ownership of initiatives ranging from identification of a product need to development & marketing of the same and act as the primary decision maker at each stage.Build and lead internal project teams for launch/ re-engineering of products and marketing activities based on current performance data, member/customer feedback, etc.Demonstrate cross-functional leadership by working closely with product and operations teams to create a shared understanding of new product needs, marketing strategy and implement growth initiatives.Drive initiatives towards digital and non-digital marketing; branding and positioning; social media and corporate communication.Conduct market research to understand customer needs, competitive landscape and industry trends to identify opportunities for growth and innovation.Enter into innovative partnerships and corporate collaborations to enhance business reach.Establish and track metrics to measure effectiveness of marketing and strategic initiatives.Be a Change Agent to foster a result-driven culture that uses agile ways of working and embraces innovation.Introduce an outside-in or modernized way of thinking, leading to dynamic and sustained organizational effectiveness.Email: Sam@
Job Title
Vice President / Sr Vice President (Product Strategy & Marketing)