Job Title

FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies such as  Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards  and U.S. Search Awards.  FirstPrinciples Growth is part of FirstPrinciples Holding Company.About the role:As a paid search specialist, you will lead and manage client paid media strategies, monitor performance, execute optimizations, and report results (to the account manager and clients). Key responsibilities:Lead Strategy Development and Execution of Paid Advertising (Google and Bing focused on PPC. Meta, Twitter, and Linkedin Ads for Paid Social Media Advertising)Coordinate with Internal Creative, SEO, and Web Development teamsRequired Ad Platforms & Tools Experience Requirements like; Google Ads / Bing Ads, Google Analytics, Google Tag Manager, Meta Ads, Twitter Ads, Linkedin Ads, Landing Page Creation, Ad copywritingDesired Experience:Technical SkillsExperience in SaaS, eCommerce-based projectsExperience in managing Google Partner Network ProgramExperience in marketing automation toolsProficient in using Google Ads EditorShopping Ads & Feed Management + OptimizationDisplay & Video Ads Experience: Youtube, Google Display, ProgrammaticGoogle Tag Manager Call Tracking / Offline Conversion IntegrationsAbility to provide creative direction to designers & copywritersPaid Social Media Experience: Facebook, LinkedIn, Pinterest & TwitterConversion Rate Optimization (CRO) experienceLanding page creation platforms - Unbounce or similar platformsExperience in behavior analytics - hot jar etc.Experience in marketing automation and attribution platforms - HubSpot etc.Soft SkillsLooking to advance one’s career rather than merely looking for a job to pay the billsSomeone looking to become 1% better and make others around them betterDeep empathy with team members and customersDeep organization when it comes to writingTaking the initiative and raising your voice to improve everything from content to processes.Working remotely requires a person to be open.Emotional toughness. What does not break you makes you stronger.