Job Title

Responsibilities:Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns to drive conversions, sales, and brand awareness.Conduct A/B testing on creatives, audiences, and placements to improve ROAS.Analyze data from Meta Ads Manager and other analytics tools to refine targeting and scale winning campaigns.Work closely with the creative team to develop high-performing ad creatives (static, carousel, video, and UGC-based ads).Optimize ad budgets to maximize returns while maintaining CAC and ROAS targets.Implement and manage Meta Pixel, Conversion API, and event tracking for accurate attribution.Research competitors and industry trends to identify new opportunities for scaling campaigns.Report weekly and monthly performance insights with actionable recommendations.Requirements:1+ years of hands-on experience running Meta Ads for e-commerce or D2C brands.Strong understanding of audience segmentation, retargeting, and lookalike audience strategies.Knowledge of Meta Ads Manager, Business Manager, and reporting tools.Ability to analyze campaign performance and make data-driven decisions.Experience in handling a monthly ad budget of at least ₹1-3L.Familiarity with Shopify, WooCommerce, or other e-commerce platforms is a plus.Basic knowledge of creatives that convert (ad copy, visuals, and video formats).