Job Title

Job Summary: The role is responsible for managing the brand's app, website, and digital marketing efforts, focusing on demand generation and brand promotion.Industry- QSRKey Responsibilities:Develop and execute the yearly social and digital marketing plan, including app strategy and budget.Lead production of social creatives, website content, and brand app marketing.Ensure synergy across all social campaigns and app download programs.Manage budgets and on-ground store activations.Align campaigns with the marketing team's key activities.Coordinate with the operations team to ensure smooth digital launches and social media campaigns.Oversee agency partnerships for brand app and social media execution.Set up analytics and monitor brand app performance, taking corrective actions when necessary.Drive social engagement and online reputation management (ORM) through agency collaboration.Analyze the impact of demand creation activities on sales pipeline and revenue.Stakeholder Interactions:Internal: IT, Marketing & Media, Operations, Corp Communications, Global teamExternal: Digital/Social Agencies, Website AgencyQualifications:MBA in Marketing preferred (not mandatory)8-12 years total experience, with 4-5 years in digital marketingFamiliarity with content creation tools, Google Analytics, and Facebook InsightsPreferred Experience:Retail and e-commerce marketing, FMCG sector experience is a plus.Geographical Scope: Pan India (North & East)Location: Delhi Head office