Job Title

We are looking for a results-driven Performance Marketing Lead to join our innovative marketing team. As the Performance Marketing Lead, you will be responsible for overseeing and optimizing all performance-driven marketing campaigns across various digital channels. If you have a passion for data analytics, paid media, and driving measurable growth, we’d love to have you on board.Key Responsibilities:Lead, develop, and execute performance marketing strategies to drive customer acquisition, retention, and revenue growth.Manage and optimize paid digital marketing channels, including Google Ads, Facebook Ads, Instagram Ads, TikTok, and other performance platforms.Collaborate with creative teams to develop compelling ads and landing pages that maximize conversion rates and ROI.Analyze campaign performance and generate actionable insights to continuously improve results.Set up, track, and optimize key performance metrics (KPIs) for campaigns, including CPA, CPC, ROAS, and LTV.Manage budgets across multiple campaigns and ensure they are effectively allocated to achieve the highest return on investment.Oversee A/B testing, audience segmentation, and advanced targeting techniques to refine and improve campaign performance.Stay up-to-date with industry trends, new tools, and best practices in performance marketing to keep the company at the cutting edge of digital marketing.Collaborate with cross-functional teams (Sales, Product, Creative, and Data) to align on campaign goals and execution.Qualifications:Bachelor's degree in Marketing, Business, or a related field.4+ years of experience in performance marketing, with a strong focus on managing paid media campaigns.Expertise in Google Ads, Facebook/Instagram Ads, TikTok Ads, and other performance-based digital platforms.Proficiency in analytics tools such as Google Analytics, Google Tag Manager, Facebook Analytics, and other data-driven platforms.Proven track record of driving growth through paid media channels, achieving ambitious KPIs and optimizing ad spend.Strong analytical skills with the ability to turn data insights into actionable strategies.Familiarity with A/B testing and other optimization techniques to improve ad and landing page performance.Excellent communication and project management skills, with the ability to manage multiple projects simultaneously.Strong understanding of digital marketing metrics, ROI measurement, and campaign optimization.Benefits:Competitive salary and performance-based incentives.Opportunities for career advancement and professional development.Comprehensive benefits package, including health insurance, paid time off, and more.A fast-paced, collaborative, and innovative work environment.Flexible work arrangements to promote a healthy work-life balance.