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Job Title


Visual Merchandiser


Company : Iconic Fashion India


Location : Jodhpur, Rajasthan


Created : 2025-04-05


Job Type : Full Time


Job Description

Key Responsibilities:Visual Merchandising Strategy Development:Create and execute comprehensive visual merchandising strategies aligned with the company brand image and marketing initiatives for the entire cluster. Analyze customer behavior and market trends to identify optimal display techniques for different product categories. Design and implement seasonal visual merchandising themes and concepts across all stores in the cluster. Store Display Execution:Ensure consistent and visually appealing product displays across all stores in the cluster, including window displays, floor sets, and promotional areas. Monitor and maintain the quality of in-store displays, ensuring proper signage, pricing, and product placement. Source and manage props, fixtures, and visual merchandising materials for the cluster. Team Training and Development:Train store staff on visual merchandising best practices, guidelines, and company standards. Coach and mentor store visual merchandisers to improve their skills and execution of visual merchandising strategies. Conduct regular training sessions to ensure consistent visual merchandising across the cluster. Performance Monitoring and Analysis:Regularly visit stores in the cluster to assess visual merchandising performance against set standards. Analyze sales data and customer feedback to identify areas for improvement in visual merchandising Implement adjustments to visual merchandising strategies based on performance insights Collaboration and Communication:Collaborate with store managers, marketing teams, and regional visual merchandising leadership to align visual merchandising initiatives with overall business objectives Communicate visual merchandising updates and guidelines to store teams across the cluster Required Skills and Qualifications:Visual Design Skills:Strong aesthetic sense with a deep understanding of color theory, layout design, and visual merchandising principles Retail Experience:Proven experience in visual merchandising within a retail environment, preferably with a multi-store cluster management background Leadership and Training Skills:Ability to effectively train and motivate store staff on visual merchandising techniques Analytical Skills:Capability to analyze sales data and customer feedback to inform visual merchandising decisions Project Management Skills:Ability to manage multiple projects and deadlines across a large cluster of store