Job Title

Job Role: Marketing Manager Job Location: Mohali (Chandigarh Region) Job Type: Full Time Experience: 5+ years in B2B marketing (preferably in deep tech, IP research, R&D intelligence, or SaaS) About GreyB GreyB is a global leader in R&D and innovation consulting, helping Fortune 500 companies fast-track research, scout disruptive technologies, and navigate the patent landscape efficiently. Our insights have been cited by CNBC, IAM Media, R&D World, TechCrunch, and IPWatchdog. We’re looking for a strategic marketer who doesn’t just generate leads—but shapes industry narratives, builds authority, and positions GreyB as the go-to R&Dand patent intelligence firm. Who You Are You’re a marketer who thinks like a Journalist, Storyteller, and Growth strategist. Instead of fighting for attention in crowded spaces, you create demand, own conversations, and establish GreyB as the #1 choice for R&D and innovation teams. ✅ You understand how R&D leadersthink— or you can find it out if you don’t know. What keeps them up at night and what they truly need. ✅ You can simplify complextechnical topics into compelling stories that drive traction. ✅ You’renot just focused on campaigns—you’re building a movement. Key Responsibilities Thought Leadership & Industry Storytelling Craft compelling narratives around patents, R&Dtrends, and innovation. Develop exclusive content (reports, research-backed articles, webinars) that positions GreyB as a trusted R&Dpartner. Own our LinkedIn presence—publishing engaging insights that get cited by industry leaders. Add virality factor to our niche content that attracts organic attention. Strategic Distribution & Market Visibility Ensure GreyB’s insights reach the right decision-makers at scale. Leverage LinkedIn, email marketing, and media networks to distribute content effectively. Build relationships with journalists, industry analysts, and influencers to amplify GreyB’s authority. Experiment with new content formats (video, audio, carousels) to increase engagement among R&D leaders. Growth Psychology & Demand Generation Understand how R&D leaders consume information and make decisions. Craft messaging that aligns with their pain points, goals, and needs. Create data-driven campaigns that increaseinbound interest from Fortune 500 R&D teams. Design product led growth strategies for our inhouse tools and products aimed for the R&D market. Who We’re Looking For Must-Have Skills& Experience Storytelling & Content Marketing – You can turn complexpatent research into compelling, high-value content. B2B Demand Generation & Growth Strategy – You know how to attract and nurture high-value leads (R&D Heads, Directors, and IP leaders). Problem solvingand resourcefulness - You don’t stop at obstaclesand you are always keen on finding a solution. Analytical and data driven- You know how to determine the performance of any campaignin numbers and go beyondhunches to prove what works and what doesn’t. Experience: 5+ years in B2B marketing (preferably in deep tech, IP research, R&D intelligence, or SaaS)