Job Title

Job Description – Senior General Manager (Admissions) Location: Lucknow Campus Department: Admissions Job Overview: The Senior General Manager (SGM) – Admissions will be responsible for strategizing, planning, and executing the overall admission process for the Lucknow campus. This role involves managing outreach initiatives, driving student enrollments, leading a team, and ensuring the successful execution of admission targets. The SGM will also focus on market expansion, institutional partnerships, and enhancing the university's brand presence in the region. Key Responsibilities: 1. Admission Strategy & Planning Develop and implement comprehensive admission strategies to achieve enrollment targets. Analyze market trends, competitor strategies, and student preferences to optimize admission campaigns. Design and execute innovative marketing and outreach programs to attract quality students. 2. Leadership & Team Management Lead, mentor, and manage the admissions team to ensure high performance and productivity. Conduct training sessions for admission counselors and outreach executives. Set clear goals and performance metrics for the team, ensuring alignment with organizational objectives. 3. Outreach & Relationship Building Establish and strengthen relationships with schools, coaching centers, consultants, and other educational institutions. Represent the university at education fairs, seminars, and industry events to enhance brand visibility. Develop strategic partnerships with key stakeholders to expand the university’s reach. 4. Student Engagement & Conversion Oversee the student counseling process to ensure a smooth admission experience. Develop lead generation and follow-up mechanisms to improve conversion rates. Monitor and enhance the student application process for efficiency and effectiveness. 5. Marketing & Brand Promotion Collaborate with the marketing team to design digital, print, and offline campaigns. Drive digital outreach strategies, including social media engagement and online promotions. Ensure all promotional activities align with the university’s brand image and vision. 6. Data Analysis & Reporting Monitor key admission metrics, prepare reports, and present insights to senior management. Track ROI on outreach efforts and suggest improvements for better efficiency. Implement CRM tools for better lead tracking and student engagement. 7. Compliance & Process Optimization Ensure all admission processes comply with university policies and regulatory guidelines. Streamline admission procedures to enhance efficiency and reduce bottlenecks. Maintain transparency and integrity in all student interactions and admission decisions. Email: M: 81469-32000