Primary Purpose Be the representative/front face of the organization to the existing / potential parents thereby enabling the organization in retaining the existing and expanding its new parents’ base to meet its envisioned growth. Key Responsibilities Primary responsibilities: Parent Relationship Management: Ensure all parents are aptly welcomed and comfortably seated. Effectively address/resolve parents’ enquiries across mediums i.e. in-person, over the phone, email, company website etc. Escalate all unresolved grievances of the parents to the Principal and Marketing Team at Vertex for prompt resolution ending with a parent delight Adroitly track all parents’ queries via organizational query traction mechanism like CRM etc. Generate parents’ delight by ensuring high responsiveness and closing the loop with parents on all issues and keep them updated/engaged during the process of resolution. Efficiently guide the parent on school systems and processes and ensure that the repository of updated information is always available. Ensure ambient and parent friendly environment of the front office area with assistance from the admin department. Facilitate the information of all elements pertaining to a child’s life cycle in the school as well as post school activities, summer camps etc. Sales and Marketing: Pre-sales: Efficiently manage the pre-sales process like; keeping a track on all leads whether from web, telephone, walk-ins etc and participate in planning of activities like society camps or mall activities, pre-school tie ups, corporate tie ups, RWA and parent engagement activities. Should handle the entire sales process effectively for potential parents from first interface to closure, thus positively augmenting the conversions from walk-in to admissions. Contact potential parents, discuss their requirements, and present the VIBGYOR brand in order to commensurate the parent needs Should be an active team member in achieving the annual admission targets and objectives in line with the Organization Admission Target Plan Initiate and participate in the marketing initiatives to create brand awareness and promote the USPs like Summer Camps, Day Care, PSA activities etc. Efficiently maintain the upkeep of all the elements of the discovery room and inform the reporting manager for any support proactively. Conduct Campus tour for parents for enhanced experience. Ensuring First Time Right implementation of all processes and policies. Administrative Responsibilities Must record all admission registration on Lead Management System/MIS tracker as per the Process guidelines Should be effective planner and organize the day to ensure all opportunities are maximized Should ensure that all audits are attended to, activities and tasks done proactively and quickly act on the audit reports for closure, if required. Desired Qualification Graduate/Post Graduate in any discipline preferably in Business Administration or Marketing Experience 1-5yrs with prior sales work experience preferably in Education space
Job Title
Relationship Executive