Job Title

Purpose: The role holder will manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.Roles and Responsibilities: Key responsibility includes bringing in quality Organic traffic growth & the conversions achieved through the Organic traffic Lead and plan the overall Content Marketing effort, SEO analysis and recommendations Lead comprehensive technical site audits on desktop and mobile to identify gaps like Multiple Domains correct indexing, AMP pages best practices, page indexing, text to HTML ratio, broken links, etc. and create recommendations. Also, drive the execution of optimization plans with the relevant teams. Work closely with the research, content and agency to create high value and traffic content (e.g., blogs, videos, articles, etc.) for the website Identify, measure and report key SEO KPIs including: contribution to the business, top keywords, top pages, conversion rates, Brand vs Generic, and MOM performance, etc.Track٫ report٫ and analyze website analytics and PPC initiatives and campaigns Ensure SEO best practices are properly implemented from time to time by collaborating with marketing teams Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.