About Us:Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.About our client and the position : THIS POSITION IS ONLY FOR PAID MEDIA SPECIALISTOur client is fastest growing digital marketing agency in Canada and looking for a expert in PaidMedia.*Must have a minimum 5 years of professional work experience*This job offers a lot of growth going forward with opportunities to become a lead. Our client isalways seeking out the best talent, and rightful attitudes to fit their company’s culture andskills.Benefits:Competitive SalaryHigh growthPermanent Work from homeNight Shift- 7:30 PM- 3:30 AMWhy Work with our client: They are continuing to grow; lots of growth opportunities within theorganizationWork hard, play hard culture; "I can't do this, this is not my job" ; does not existin their dictionary!Opportunity to work closely with the COO and other Experts in the company!If you enjoy working in a fun, fast-paced environment, then this position is for you!Duties and Responsibilities:Strategize the campaign optimization activities across multiple advertisingengines (Search, Social, Display) for 20-30 clientsDeveloping near and long-term PPC account strategies and roadmapsKeyword research (discovery and expansion), review and editing of ad copy,review and analysis of web site performance metrics, and optimization ofcampaignsGrowing departmental revenue and budget under managementMonitor and report on key performance indicators, and opportunities forimprovement on a regular basisDrive continued innovation and best practice implementation, regularlysharing your knowledge with the team and top executivesStay current with new advances in online marketing, competitive landscape,and keyword researchExperience Required:3-4 years of experience strategizing paid search engine marketing campaignsExperience dealing with B2B and B2C3 yrs experience working in a digital marketing agency is must.Experience with strategizing clients paid accounts & social media (Google,Bing, Facebook)Expert in Goal and conversion trackingAbility to create landing pagesStrong Auditing skills (analytical, data visualization and reporting)Expertise in Automation ToolsExperience with behavioral targeting/remarketing campaignsPrevious experience must be with an online marketing agency is an assetDiversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.
Job Title
Paid Media Specialist