Job Title

About Passionfruit Passionfruit is the world's first end-to-end AI-enabled SEO service provider. We leverage leading technologies and partnerships to create a human-in-the-loop model to build effective, scalable, and sustainable SEO strategies. We are backed by top investors (Lead investor: Floodgate (Twitter, Twitch, Lyft)) and service some of the large companies in India and the US (, Bayer Group). About the Role As an Off-Page SEO Manager at Passionfruit, you will manage our Off-Page Leads in building high-quality backlinks, managing digital PR initiatives, and developing relationships with influencers and webmasters. You will work closely with our cross-functional (On-page, technical, and content SEO) teams to ensure all off-page strategies align with our clients' business goals and complement our AI-enabled SEO solutions. Responsibilities Link Building Develop and execute strategies to acquire high-quality backlinks through ethical practices including guest blogging and influencer partnerships Conduct targeted outreach to secure strategic link placements and build lasting relationships with webmasters and content creators Monitor backlink profiles using industry tools to ensure quality, relevance, and performance Content Promotion Collaborate with content teams to create linkable assets and develop distribution strategies Promote content through social media channels and industry influencer partnerships to maximize visibility and drive qualified traffic Brand Mentions Track online brand mentions and engage with users to foster positive relationships Build partnerships with other websites to increase brand visibility and convert unlinked mentions into valuable backlinks Online Reputation Management Monitor and manage client reputation across Reddit, Quora, Instagram, Facebook, and Google Reviews Identify and flag content that violates platform policies, engaging with moderators and administrators when necessary Implement reverse SEO strategies to minimize the visibility of negative content in search results Create and optimize high-authority positive content to outrank negative mentions Develop strategic responses to negative reviews that protect brand reputation while addressing legitimate concerns Local SEO Optimize clients' presence on local directories and review sites while ensuring consistent NAP information Implement location-specific strategies, build citations, and acquire reviews to strengthen local search presence Competitor Analysis Analyze competitors' backlink profiles and strategies to identify opportunities and develop more effective tactics Monitor competitors' online presence to benchmark performance and identify content gaps Analytics and Reporting Measure campaign effectiveness using advanced analytics tools to track referral traffic, domain authority, and backlink quality Create insightful reports on performance and impact on organic rankings for stakeholders Staying Updated Monitor industry trends, algorithm updates, and best practices in off-page optimization Participate in professional communities and stay informed about regional search variations across target markets. Required Qualifications Fluent in the English language and the ability to communicate effectively. Able to communicate both verbally and in writing regarding SEO, marketing strategies, and tactical recommendations. 3+ years of experience working in an OSEO or Digital Marketing role. Familiarity with SEO tools, such as Google Analytics, Semrush, Google Search Console, Screaming Frog, etc. Ability to identify high-quality backlink opportunities and relevant content. Proficiency in using analytics tools to assess performance. Preferred Qualifications Bachelor’s Degree or higher in Marketing, Communications or Computer Science/IT (or years of experience in commensurate). Agency experience is also preferred to manage the multiple priorities of a variety of clients Work Culture This role is hybrid, with an in-person portion based out of New Delhi, Saket.