About Company: Established in 1986, Our Client is a pioneer and leading manufacturer of commercial refrigeration appliances in India. They were among the first in the country to introduce CFC-free refrigeration solutions. Driven by innovation, They continuously develop products to meet evolving business needs. Their Hyderabad-based manufacturing facilities produce over 400,000+ units annually. With 13 branches and 120+ business partners, It has a strong presence across India and beyond. We seek a dynamic National Sales Head to drive our channel distribution sales strategy PAN-India and strengthen our dealer and distributor network. Key Responsibilities: Channel Distribution (PAN-India): • Develop and execute a comprehensive channel distribution strategy to expand market reach across all five zones (North, South, East, West, and Central India). • Build and strengthen relationships with distributors, dealers, stockists, and channel partners to ensure seamless sales execution. • Identify and onboard new channel partners while optimizing the performance of existing ones. • Define and implement sales policies, pricing strategies, and discount structures for the channel distribution network. • Drive sales volume, revenue growth, and market share expansion through an effective dealer/distributor-driven model. Sales Leadership & Team Management: • Lead a high-performing zonal/regional sales team and ensure strong execution of sales plans. • Set clear sales targets and KPIs for different regions and monitor performance against business goals. • Train, coach, and mentor the sales team to enhance productivity and effectiveness in channel sales management. Market Expansion & Competitive Strategy: • Identify emerging market opportunities and establish new territories through channel expansion. • Analyse competitor strategies and market trends to devise counter-sales strategies. • Work closely with marketing, product, and supply chain teams to ensure the right product mix and stock availability in different regions. • Develop and execute channel partner engagement programs to drive loyalty and higher sell-through rates. Operational & Financial Excellence: • Drive ROI-focused channel programs ensuring distributors and dealers remain profitable and aligned with company objectives. • Ensure efficient demand forecasting and inventory planning to prevent stockouts or overstocking at distributor points. • Implement digital and data-driven tools for tracking sales, partner performance, and market penetration. • Optimize credit control, collections, and receivables management with distributors and channel partners. Qualifications & Requirements: • Education: Full-time MBA from a Tier 1 or Tier 2 institute. • Experience: 10-15 years in channel distribution sales within the appliance industry (Deep Freezers, Refrigeration, Home Appliances, etc.). • Exposure: Must have handled at least two zones (East, West, North, South, Central). Candidates with experience in only one or two states will not be considered. • Current Position: Zonal Head / National Sales Head
Job Title
National Sales Head(Channel Sales) - Commercial Refrigerator OR Appliances