About the Role: TECHEON IT SERVICES PVT LTD is looking for a Digital Advertising Specialist with in-depth expertise in Google Ads, YouTube Ads, and LinkedIn Ads. The ideal candidate will be responsible for strategizing, executing, and optimizing paid campaigns to drive brand awareness, lead generation, and conversions. If you have a strong analytical mindset and hands-on experience in digital advertising, this is the perfect opportunity for you! Responsibilities: ✔ Google Ads Management: Plan, create, and optimize Search, Display, Performance Max, and Remarketing campaigns to maximize ROI. ✔ YouTube Ads Execution: Develop skippable, non-skippable, bumper, and in-stream ads, ensuring high engagement and conversion rates. ✔ LinkedIn Ads Strategy: Run Sponsored Content, Message Ads, and InMail campaigns to target professionals effectively. ✔ Keyword & Audience Targeting: Conduct in-depth keyword research, audience segmentation, and competitor analysis to improve ad performance. ✔ Budget & Bidding Strategy: Optimize CPC, CPA, and ROAS with effective bidding strategies.✔ Conversion Tracking & Analytics: Utilize Google Analytics, Google Tag Manager, and LinkedIn Insights to monitor campaign performance and make data-driven decisions.✔ A/B Testing & Optimization: Conduct ad copy, creative, and landing page testing to enhance click-through and conversion rates.✔ Performance Reporting: Generate weekly and monthly reports with insights and recommendations for campaign improvements.✔ Ad Compliance & Policy Adherence: Stay updated with platform advertising policies and guidelines to ensure compliance.Skills & Requirements:
Job Title
Digital advertising specialties