Job Title

Purpose of Job: The Performance Marketing Specialist is primarily responsible for the management and optimization of digital campaigns across digital channels. He/ She will focus on campaign-specific results and drive a positive return on investments. Essential Experience: In-depth knowledge of Google Ads – Search, Display & Video In-depth knowledge of Meta (Facebook) Advertising platform Knowledge of setting up and optimizing Google & Facebook campaigns Keyword Research skills, Google Analytics & SEO Experience in managing Performance Media (SEM and Social) strategy & campaigns. Key Roles/ Responsibilities: Creating and executing a strong performance marketing strategy & execution plan Developing and managing digital prospecting and remarketing campaigns Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels Identifying and testing new channels to continue to meet or exceed established critical metrics Track and report on key performance indicators of media activity. Working closely with the management to share funnel conversion improvement ideas, feedback & present results.