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Job Summary:The role also involves developing and executing a comprehensive marketing communication strategy that strengthens brand positioning, engages target audiences, generate prospective leads, and drives business growth for a growing Real estate & Development company involved in development of premium villa ,Apartments & Commercial spaces in Coimbatore . By leveraging an integrated, multi-channel approach, the manager will ensure consistency in messaging and maximize the effectiveness of marketing initiatives across digital, print, public relations, and other communication platforms, As per corporate standards.Responsibilities:Marketing Research:- Conduct marketing research, competitor analysis, and audience segmentation to form IMC strategies. - Develop data-driven IMC plans, aligning marketing campaigns with business goals. - Assess emerging consumer trends and digital innovations to enhance brand communication. - Collaborate with product and sales teams to define messaging that resonates with target segments.Planning & Strategy:- Develop and implement strategic marketing plans to achieve sales and marketing objectives. - Assist in the development of marketing budgets and track marketing expenditures. - Identify target audiences and develop effective marketing campaigns. - Provide recommendations on pricing, product positioning, and promotional activities.Data Analysis & Reporting:- Analyze marketing data and generate reports on key performance indicators (KPIs). - Present research findings and marketing plans to senior management. - Utilize data visualization tools to communicate complex data effectively.Collaboration:- Work closely with sales, marketing, and development teams to ensure alignment of marketing strategies. - Collaborate with external research agencies and vendors. - Coordinate with the sales team to gather customer feedback and market intelligence.Other Duties:- Stay up to date on real estate market trends. - Maintain organized records of research and planning documentation.Qualifications:- PhD / MBA or PGP in Management Specialized in Marketing, or a related field from Reputed B-Schools. - 3-5 years of experience in marketing research and planning, preferably in the real estate industry. - Strong analytical and problem-solving skills. - Excellent communication and presentation skills. - Proficiency in market research tools and techniques. - Knowledge of real estate market trends and regulations. - Proficiency in Microsoft Office Suite, especially Excel. - Ability to work independently and as part of a team.Why Join Us?- Structured career development opportunities with clear paths for advancement. - Gain in-depth industry knowledge and exposure to diverse real estate projects. - Contribute to strategic market planning within a growing company, with potential impact on future company growth.Kindly apply your CV for the above requirement needs onlyContact: 9344863724Interested candidates, please share your CV with: rojarprasath@