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Social Media Manager About Us: Embark on a fintech journey like never before with 5paisa. We're not just redefining finance; we're rewriting the rules. Join us at the forefront of innovation, where your career is a thrilling adventure in the future of fintech. With cutting-edge tech, transparent transactions, and user-centric design, 5paisa is your gateway to a career that's as dynamic as you are. Ready to be a part of the revolution? Welcome to 5paisa, where your aspirations meet innovation. Role Overview: As our Senior Social Media Manager, you'll conduct our digital orchestra across all platforms – Instagram, Facebook, YouTube, Snapchat, Twitter (X), LinkedIn, and the wild frontiers of Reddit – resonates with our brand's unique voice. You'll not just manage, but master our social presence, transforming followers into a passionate community. What We’re Looking For: We're seeking a seasoned social media professional to lead our brand's presence across a diverse range of platforms. If you're passionate about building communities, driving engagement, and understanding the nuances of each social channel, we want to connect with you. Roles & Responsibilities: Strategic Platform Management: Develop and implement tailored social media strategies for each platform, considering their unique audiences and functionalities. Dive deep into each platform's analytics, identifying trends, opportunities, and the elusive "secret sauce" that drives engagement. Stay ahead of the curve, anticipating platform updates and emerging trends. Content Creation and Curation: Lead the creation of compelling, shareable content that resonates with our diverse audiences. Think beyond the static post – we want interactive experiences, captivating videos, and content that sparks genuine conversation. Develop and maintain a content calendar that's as dynamic as the internet itself, balancing planned campaigns with real-time responsiveness. Master the art of visual storytelling, ensuring every image and video aligns with our brand's aesthetic and message. Community Engagement: Build and nurture active online communities fostering genuine connections and encouraging user-generated content. Monitor brand sentiment and address any concerns or feedback promptly and professionally. Develop strategies to encourage user-generated content and build brand loyalty. Data Analysis and Reporting: Track and analyse key metrics, providing regular reports and insights to optimize our social media strategy. Utilize social listening tools to monitor brand sentiment, identify emerging trends, and understand our audience's needs. Provide regular reports and insights to inform strategic decision-making. Cross-Functional Collaboration: Develop and implement a comprehensive social media strategy that aligns with our overall business goals. Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure a cohesive brand message. Mentor and guide junior team members, fostering a culture of creativity and innovation. Qualifications: Proven experience (5+ years) in social media management, with a track record of success across multiple platforms. Deep understanding of each platform's unique culture, algorithm, and best practices. Exceptional writing, editing, and communication skills, with the ability to adapt your voice to different audiences. A passion for data and analytics, with the ability to translate insights into actionable strategies. A creative and innovative mindset, with a willingness to experiment and push boundaries. Strong leadership skills, with the ability to inspire and motivate a team. Why Join 5paisa: Innovative Culture: Be part of a company that is driving innovation in the fintech industry. Your role will contribute to the ongoing transformation of how people manage and access their money. Tech-Driven Solutions: Work on tasks that not only challenge your skills but also contribute to improving tech productivity, efficiency, and customer experience. Professional Growth: Join a team that values your growth and encourages you to take on challenges, learn, and develop your skills.