Job Title

JOB DESCRIPTION- ASSOCIATE MANAGER- CONVERSION RATE OPTIMIZATION (CRO) RESPONSIBILITIES 1. Implement & drive improvements to the CRO framework 2. Develop and execute conversion optimization strategy with a goal of creating conversion rate and revenue lift through use of testing tools, understand nuance of a client's business and how it translates to conversion optimization 3. Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization) 4. Evaluate conversion bottle necks against known best practices 5. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting webpages. 6. Coordinate with developers, analysts, and researchers to drive projects forward 7. Oversee the structure, development, and monitoring of tests with a focus on achieving high testing velocity for clients DESIRED SKILLS & EXPERIENCE 1. Experienced and knowledgeable with CRO tools to setup, launch, develop a/b tests (VWO, Optimizely, Optimize, Adobe Target, etc) 2. Experienced and knowledgeable Google Analytics, Adobe Analytics, Tag management solutions, Tag audit solutions. 3. Experience with research tools including HotJar, CrazyEgg, Zarget or other similar tools 4. Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages, SEO 5. Organized and methodical in setting up processes to streamline testing cadence with a team of diverse skills 6. Understanding of psychology behind UI & UX 7. Understand best practices for UI and UX for landing pages, applications, mobile, and desktop 8. Strong grasp of ROI with an analytical mind to mine data for insights and generate hypothesis for constant and fast iteration testing. 9. A sound understanding of the methodology and mathematics behind effective testing 10. Effective communicator to market test ideas and influence test-related decisions 11. Excellent presentation and slide building skills to showcase learnings, results, and capture interest and attention DESIRED PERSONAL CHARACTERISTICS 1. This individual knows what hard work looks like and leads by example. A leader and a doer. 2. This individual is fluent in the web analytic required to improve a user experience. He/She knows how to create a testing hypothesis and design a test to prove the theory. 3. This individual is curious about the latest trends in digital marketing. We are looking for an incessant questioner, who is always looking for ways to improve a user experience. 4. Has confidence in their convictions, can drive direction out of ambiguity and is excited by the challenge of questioning the status quo to get more out of marketing campaigns 5. Knows how to create urgency for both clients and team members, with enthusiasm and straight talk-whatever the situation dictates. Wants to learn fast and find the next winner. 6. Works collaboratively across departments to turn ideas into action. DESIRED QUALIFICATIONS 1. Any graduate/post graduate/Degree in Digital Marketing or Mathematics/Statistics/Economics 2. Prior experience of 4 to 5 years of optimizing user experience and marketing campaigns 3. At least 1 years of experience in a supervisory role – not mandatory