Job Title

About the company: Wonderchef is the leader in the kitchen appliances and cookware industry. It is a professionally driven organization backed by private equity investors. Chef Sanjeev Kapoor is the brand ambassador and the face of the company. Known for its innovation, quality and design, Wonderchef excels in aggressive digital marketing and an omni-channel distribution strategy. We are looking for a professional to drive tech-led growth. An engineer from a premier institute (MBA preferred), the candidate must be skilled in digital marketing (Google and Meta Ads) and technology integration . This role will optimize website, services, accounts and sales channels to enhance efficiency, innovation and customer experience. Position: Digital Transformation Manager Job Responsibilities: 1. Enhancing Customer Experience on Digital Platforms: Develop and implement strategies to enhance the user interface and user experience on the D2C website and other relevant platforms. Analyze customer behavior data to personalize interactions and improve customer journey touchpoints, increasing satisfaction and loyalty. 2. Operational Efficiency through Technology: Leverage AI, machine learning, and automation to streamline marketing, customer service, and logistics operations. Cross-functional collaboration to deploy technology solutions that reduce costs, enhance speed, and improve service quality across all digital and physical channels. 3. Innovation in Marketing and E-commerce: Drive the adoption of relevant advanced digital marketing technologies to optimize campaign effectiveness and ROI across all digital platforms. Facilitate the integration of new e-commerce technologies that facilitate better product discovery, purchasing ease, and overall customer engagement. Ideal Candidate Profile: Qualifications Bachelor’s degree in engineering from a premier institute; MBA or related advanced degree preferred. At least 5 years in digital transformation roles, with specific achievements in enhancing D2C platforms and implementing technology-driven business solutions. Proficient in the latest e-commerce technology, digital marketing tools, and data analytics platforms. Personal Attributes: Customer-Centric: Deep understanding of customer needs and behaviors; driven to improve customer experiences continuously. Innovative Mindset: Constantly seeking out new technologies and methods to advance business efficiency and effectiveness. Strong Communicator: Excellent interpersonal and communication skills to bridge the gap between technical solutions and business operations. Key Attributes for Success Customer Satisfaction: Measurable improvement in customer satisfaction and loyalty metrics. Operational Efficiency: Demonstrable increases in efficiency and reductions in cost across marketing, logistics, and service operations. Revenue Impact: Significant growth in revenue from D2C channels, attributed to enhanced digital strategies.