Job Title

JOB PURPOSE BIAL is a business of businesses and has multiple sub brands that have their own brand identities and KPIs aligned with the overall organization goals to drive revenue. This role primarily will define go to market strategy to achieve profitability. We are looking for an experienced Design Experience with over 10+ years of expertise is responsible for leading and shaping the overall design strategy to enhance user experience and brand identity. This role involves overseeing creative direction, design innovation, and cross-functional collaboration to deliver aesthetically compelling, functional, and customer-centric designs across digital and physical touchpoints, ensuring consistency, market competitiveness, and alignment with business goals. The role requires strategic thinking, stakeholder engagement, and a deep understanding of industry trends to create impactful and engaging design experiences that elevate the brand and drive business growth. Key aspects of design experience in an airport Visual Merchandising: Understanding principles of visual merchandising to curate engaging displays in common areas, highlighting seasonal themes, promotions, and key tenant stores. Space Planning: Knowledge of mall layout and design to optimize traffic flow, tenant placement, and the use of space for maximum customer engagement. Branding Consistency: Ensuring all design elements, from signage to decorations, reflect the mall's overall brand identity and image. Collaboration with Designers: Working closely with graphic designers, architects, and visual merchandisers to develop and execute design concepts for the mall. Event Design: Contributing to the design and execution of special events and promotions, including themed decorations and signage. Tenant Coordination: Collaborating with individual store tenants to ensure their storefront designs align with the overall mall aesthetic. Education qualification and pre-requisites Bachelor’s or master’s degree in design, Visual communication or a related field. Minimum 10+ years of experience. The role will involve overseeing airport commercial aesthetics, collaborating with designers, and ensuring visual consistency across the property. Experience in program design, implementation, and impact assessment. Proven track records. Required Skills Strong Team management abilities. Visual merchandising expertise. space planning proficiency. knowledge of design software. Experience in large-scale design projects. Excellent project management and organizational skills. Problem-solving capabilities. Outstanding communication and interpersonal skills. Exceptional design and storytelling abilities. Ability to work with diverse stakeholders.