About Pocket FM It is an amazing time to join Pocket FM as we continue shaping the future of audio entertainment both in India and beyond. We are front-ending the category creation for the audio OTT landscape and building the largest repository of audio streaming content across formats like audio series, audiobooks and podcasts, through our unique story telling approach. We are reimagining the traditional audio pattern to build an internet-scale platform and bring together communities to share stories and spread knowledge. Our mission is to give voice to stories and wisdom. Pocket FM has grown to 15 million MAL (monthly active listeners), spending an average of over 100 minutes every day, while the total monthly audio streaming on the app counts to over 3 billion minutes. We are a Series C funded start-up backed by some of the marquee investors like Naver, Goodwater Capital, Lightspeed, Tanglin Venture Partners and others. About the role We are seeking a data-driven Content Marketing Analyst to join our high-performing team. In this role, you'll be the analytical backbone of our content marketing strategy, transforming raw data into actionable insights that drive our content decisions, track performance against goals, and support leadership reporting. Key Responsibilities Analyze content performance metrics across all channels to identify trends, opportunities, and areas for optimization Create and maintain dashboards and reporting systems to track KPIs and progress toward team goals Support the Head of Content Marketing by preparing data-backed recommendations for strategic decisions Coordinate and track goals for team leaders, ensuring alignment with broader marketing objectives Schedule, prepare for, and follow up on regular meeting cadences with team members Analyze audience engagement and behavior to identify content preferences and consumption patterns Conduct competitive analysis to benchmark our content performance against industry standards Present complex data in clear, accessible formats for various stakeholders Required Qualifications 2-4 years of experience in data analysis, preferably in a marketing environment Strong proficiency with analytics tools (Google Analytics, Adobe Analytics, etc.) Experience with data visualization tools (Tableau, Power BI, or similar) Excellent knowledge of content marketing metrics and KPIs Outstanding organizational skills with the ability to manage multiple priorities Exceptional communication skills, both written and verbal Ability to translate complex data into clear, actionable insights Experience supporting leadership teams and managing upward Preferred Qualifications Background in content marketing strategy or execution Experience with marketing automation platforms Knowledge of performance marketing Project management / multi stake holder experience Familiarity with agile methodologies Success in this role The ideal candidate will combine analytical rigor with strategic thinking to help our content marketing team make data-informed decisions. You'll thrive in a fast-paced environment where you can connect the dots between content performance data and business outcomes while effectively supporting leadership needs.
Job Title
Content Marketing Analyst