ABOUT US Ai Health Highway is a MedTech start-up focused on developing medical devices to screen, detect & predict Chronic Diseases using state of the art technology. We are backed by Turbostart, Rainmatter by Zerodha, The Chennai Angels, Social Alpha (Tata Trust) & many other leading Angel Investors. We were part of marquee Global DeepTech accelerators - MTI (US), Sound Hub (Denmark), FSID/ IISC (India) & CDL Montreal (Canada) AiSteth – India’s first Ai-enabled Smart Stethoscope has already helped screen more than 50,000+ patients for Valvular Heart Disorders. Our GOAL is to reduce 30% premature deaths due to Non-communicable Disorders (NCDs) by 2030 NDTV - Satara Impact - Leap to Unicorn Season 2 Winners - Job Brief We are seeking a Digital Marketing Executive who combines expertise in traditional digital marketing (SEO, SEM, social media, email campaigns) with proficiency in Generative AI tools (e.g., text-to-video platforms, content generators, image editors) to craft compelling campaigns. This role will be pivotal in building our online presence, optimizing marketing efforts, and driving customer acquisition in a fast-paced startup environment. Responsibilities 1. Campaign Development & Execution Design and execute digital marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) to boost brand awareness and lead generation. 2. Use Generative AI tools (e.g., Invideo AI, Canva AI, VidAU, ChatGPT) to create engaging ad content, including videos, graphics, and copy, with minimal resources.3. Content Creation & Optimization Leverage AI tools to generate blog posts, social media content, and email newsletters tailored to our target audience. 4. Optimize content using traditional SEO techniques (keyword research, on-page optimization) to improve organic reach.5. Social Media Management Manage and grow social media accounts (Instagram, Twitter/X, LinkedIn, etc.) with a mix of AI-generated and manually curated posts. 6. Analyze engagement metrics and adjust strategies to maximize reach and conversions. 7. Performance Tracking & Reporting Monitor campaign performance using tools like Google Analytics, Meta Insights, or AI-driven analytics platforms. 8. Provide weekly reports to leadership with actionable insights to refine marketing efforts. 9. AI Tool Integration Stay updated on Generative AI advancements (e.g., text-to-video, image enhancement) and integrate them into marketing workflows to enhance efficiency and creativity. 10. Experiment with AI tools to automate repetitive tasks (e.g., A/B testing copy, generating ad variations). 11. Collaboration & Innovation Work closely with the founding team to align marketing efforts with business goals. 12. Propose innovative, low-cost marketing ideas suited for an early-stage startup leveraging both AI and traditional methods.Qualifications Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience). Experience: 1-3 years of experience in digital marketing, preferably in a startup or fast-paced environment. Hands-on experience with traditional digital marketing tools (Google Ads, Google Analytics, Mailchimp, Hootsuite, etc.). Proven use of Generative AI tools (e.g., ChatGPT, Midjourney, Invideo AI, Adobe Express) for marketing purposes.Skills: Strong understanding of SEO, SEM, PPC, and social media advertising. Proficiency in AI-driven content creation (text, video, images) and ability to adapt outputs to brand voice. Analytical mindset with experience interpreting data and optimizing campaigns. Excellent written and verbal communication skills. Creative problem-solving and adaptability in a resource-limited setting.Preferred: Familiarity with startup ecosystems and lean marketing strategies. Basic graphic design or video editing skills (e.g., Canva, FlexClip).Key Competencies Tech-Savvy: Comfortable experimenting with new AI tools and platforms. Resourcefulness: Ability to maximize impact with limited budgets and time. Agility: Thrives in a dynamic, evolving startup environment. Results-Oriented: Focused on driving measurable outcomes (e.g., leads, conversions, engagement).
Job Title
Digital Marketing