Job Title

State Head - Trade Sales Location - East & North WORK EXPERIENCE 10-15 years of experience preferably in FMCD /FMCG/ Consumer durables At least 7-10 years of experience in a team leading role Should have experience in B2C Sales & Marketing Key Responsibilities:- -Business Primary Sales: Achieve primary sales targets by ensuring timely distributor orders and billing. Secondary Sales: Drive retail-level sales through distributor networks to meet state sales objectives Primary Phasing/Billing Efficiency: Drive Weekly billing plans and monitor execution with distributors. Primary & Secondary RMA Oversight: Manage Primary & secondary returns to ensure minimal disruption to the supply chain. NPD Commercialization & Premiumization: Achieve NPD commercialization and premiumization objectives -GTM Channel Management: Build a strong channel network within the assigned state by appointing distributors. GTM Rollout: Execute GTM strategies in alignment with the national framework. Distributor Infrastructure Development: Assess and develop distributor networks for better coverage and efficiency. Inventory Management: Manage stock availability at state warehouses and at distributors Primary Collection: Ensuring timely collection of channel finance and BEL outstanding for zone -People People Development: Train and mentor RSMs and Trade Sales Managers, fostering team growth and retention. Recruitment & Handholding: Oversee the hiring and onboarding of RSMs and TSMs for the state. Sales Capability: Motivating teams to actively engage in sales training sessions and effectively implement the acquired knowledge in their work. -In market Driving Productivity: Set KPIs and ensure consistent productivity improvements at all levels. Driving Weighted & Numeric Distribution: Expand distribution footprint by onboarding more outlets and improving stock placement. Market Activities: Overseeing market engagement activities and deployment of BTL elements, RBP program Sales IT Execution: Ensure RSMs and TSMs utilize sales IT tools effectively for reporting and tracking. Process Efficiency Improvement: Streamline workflows for faster and more efficient state-level operations. Market Intelligence: Collect and analyse market trends and competitive insights for better decision-making. Trade Loyalty programs: Achieving monthly & Quarterly targets of RPL outlets (Platinum & Gold) Market Activities: Executing market engagement activities and deployment of BTL elements, RBP program -After Sales After Sales Service: Address escalated after-sales issues to improve customer satisfaction and loyalty.