Job Title

ACL Digital, an ALTEN Group Company, which is a digital product innovation and engineering leader. We help our clients design and build innovative products (AI, Cloud, and Mobile ready), content and commerce-driven platforms, and connected, converged digital experiences for the modern world through a design-led Digital Transformation framework. By integrating our strategic design, engineering, and industry capabilities, we help our clients decode the digital world and accelerate their growth journey. Headquartered in Silicon Valley, ACL Digital is a leader in design-led digital experience, innovation, enterprise modernization, and product engineering services converging to Technology, Media & Telecom. We are a talented workforce and part of the 50,000+ employee ALTEN Group, spread across more than 30 countries, offeringa multicultural workplace and a collaborative knowledge environment. In INDIA we have operations in Bangalore, Chennai, Pune, Panjim, Hyderabad, Noida and Ahmedabad. In the USA, we have offices in California, Atlanta, Philadelphia, and Washington states. Other than the core project we expect you to use your talent and wisdom for regular Asset/IP creation projects, Presales POCs as well as training activities. In addition, we also expect the individuals to gain more knowledge and skills in areaslike CI/CT/CD, K8S, AWS/Azure/OpenStack/GCP, AI/ML, SecOps, etc. with the help of resources made availableby AFour practices. What are we looking for? Create and implement inclusive digital marketing strategies by utilising different digital mediums Collaborate with other teams (like content, sales, and designers) to ensure cohesive and effective marketing campaigns. Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation Conduct market research and competitive analysis to identify industry trends and new growth opportunities Responsibilities: Create and curate social media campaigns, including content publishing, community management, employer branding and online reputation management Manage and optimise PPC campaigns on various platforms, including Google Ads and LinkedIn Ads. Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic Develop and execute email marketing campaigns with A/B testing Analyse analytics and engagement metrics to measure campaign performance Prepare and present monthly/quarterly reports to stakeholders Liaise with HR team for internal communication management Candidate Profile and competencies: A bachelor’s degree in marketing, communication, or related fields. 4+ years of experience in digital marketing or content marketing. Experience with web analytics tools like Google Analytics and Search Console. Knowledge of website CMS and proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc. Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media. Excellent communication, presentation, and interpersonal skills. Regards, Komal Narole Senior-Talent Executive 9637547398