The Content Writer will create compelling, engaging, and optimized content to drive organic traffic, build brand authority, and generate leads. Key Responsibilities (KRA): Content Creation & Strategy Write SEO-friendly blog posts, landing pages, case studies, and email newsletters. Develop scripts for video marketing and podcasts. SEO Optimization & Research Conduct keyword research and incorporate best SEO practices in content. Update and optimize existing content for better ranking. Social Media & Branding Support Write engaging copy for social media posts, captions, and ads. Collaboration & Content Calendar Management Work closely with marketing, design, and SEO teams to align content with strategy. Performance Tracking & Improvement Monitor engagement metrics (bounce rate, time on page, social shares). Adapt content based on analytics insights. Key Performance Indicators (KPI): Organic Traffic Growth Engagement Rate (Time on Page, Social Shares, CTR) Keyword Rankings & Backlinks Earned Lead Generation from Content Marketing Content Production Consistency & Quality
Job Title
Senior Content Writer