Job Title

ASKA Equipments is a leader in disaster response and fire & safety technologies, providing innovative solutions to government agencies and large-scale enterprises. With a manufacturing base in Roorkee, Uttarakhand, and HO in Delhi, we specialize in advanced fire, safety, and lighting equipment. As we expand our footprint, we seek a seasoned sales professional head and drive regional sales( including business development), manage P&L, and lead the team to success. Position Overview As the Regional Sales Head at ASKA Equipments, you will hold a pivotal leadership role responsible for driving regional sales growth, managing a sales team, and overseeing the P&L for your assigned region. We seek a seasoned sales professional as regional head who can drive regional sales( including business development), manage P&L, and lead the team to success. Key Responsibilities: 1. Team Leadership and P&L Management: ● Develop and execute regional sales aligned with company growth plans. ● Planning, managing and owning the P&L, optimizing resources, driving revenue, and controlling costs. ● Adding value by adding new processes for effective management of P&L ● Meet and exceed sales targets while ensuring profitability. ● Provide regular reports on sales performance and financial forecasts to senior leadership. 2. High Impact Team Leadership: ● Lead, mentor, and manage a team of sales professionals to achieve performance goals. ● Foster a culture of collaboration, growth, and high performance. ● Recruit, develop, and retain top talent for the sales team 3. Government Sales & Key Account Management: ● Drive sales pipeline growth with direct government central state local bodies clients, PSUs. ● Build and maintain strong relationships with key government stakeholders. ● Lead complex contract negotiations and ensure compliance with regulations. 4. Budgeting, Financial Planning & ROI: ● Oversee regional sales budget, ensuring optimal resource allocation to meet targets. ● Analyze financial data and implement cost-effective strategies to improve profitability. 5. Planning & Execution: ● Align regional sales strategy with organizational goals to meet quarterly and annual sales targets. ● Implement sales processes and CRM tools to track and optimize performance. 6. Cross-Functional Collaboration: ● Collaborate with product, marketing, and operations teams to ensure alignment and smooth execution of strategies. 7. Market Research & Competitive Analysis: ● Monitor market trends, competitor activities, and customer demands to adjust strategies and seize new business opportunities. Why Join ASKA Equipment? ● Leadership Impact: Shape major decisions and drive regional business success. ● Career Growth: Significant growth potential with opportunities for global leadership roles. ● Innovation: Be part of an innovative, industry-leading organization. ● Empowered Leadership: Full ownership of regional sales strategy and P&L. ● Collaborative Culture: Work with senior leaders and cross-functional teams to push ASKA’s vision forward. Mandatory Qualifications: ● Minimum 15 years of hands-on experience in direct sales with Government institutions, ministries and departments in India. ● Experience of managing a small to mid sized sales team. ● Hands on experience in managing, monitoring sales P&L OR extensive working knowledge of the same. Required Qualifications: ● Education:Engineering in any stream with a proven track record of 18+ years of relevant sales experience OR Graduate in any stream with MBA from a reputed organization with 15+ years of relevant sales experience. ● Strong track record of managing teams, developing talent, and driving high performance. ● In-depth knowledge of the government sales process, procurement regulations, and contract management. Skills and Competencies: ● Strong leadership skills with the ability to inspire and manage high-performing teams. ● Expertise in P&L management, budgeting, and resource allocation. ● Government relations expertise, with experience of navigating contracts and relationships. ● Strong analytical and problem-solving skills. ● Excellent communication and presentation skills. ● Self driven approach to meet business objectives and targets. ● Ability to report using software systems and tools. Compensation & Benefits: ● Compensation: As per industry standards. ● Additional employee benefits, target linked sales incentives and medical insurance (Family Floater Policy) At Aska Equipments Pvt. Ltd., we are committed to fostering a diverse and inclusive workforce. We encourage individuals from all backgrounds to apply.