Job Overview: We are seeking a skilled and creative YouTube Growth Manager to oversee and grow our YouTube channel. The ideal candidate will have extensive experience in content strategy, video optimization, audience engagement, and analytics to enhance reach and visibility. The role requires a deep understanding of YouTube algorithms, SEO, and trends to drive organic growth. Key Responsibilities: Develop and implement a comprehensive YouTube content strategy to increase subscribers, engagement and views. Manage the end-to-end video production process, from ideation to publishing, including working with scriptwriters, video editors and designers. Optimize video titles, descriptions, tags, and thumbnails for SEO and audience retention. Analyze channel performance using YouTube Analytics and other tools, providing insights and strategies for improvement. Conduct competitive research to stay ahead of trends and identify content opportunities. Collaborate with the social media teams to ensure content aligns with broader brand strategies. Engage with the audience by responding to comments and fostering a strong community. Execute monetization strategies, including Google AdSense, brand partnerships and sponsored content. Implement A/B testing for thumbnails, titles, and content formats to improve performance. Stay updated with YouTube’s latest policies, trends, and algorithm changes. Required Skills & Qualifications: 4-5 years of experience managing and growing YouTube channels (preferably for brands or content creators). Strong knowledge of YouTube SEO, metadata optimization and audience analytics. Proficiency in using YouTube Studio, Google Analytics and video editing tools. Excellent storytelling and content planning skills. Familiarity with copyright laws, fair use policies and content monetization. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Strong communication and leadership skills to collaborate with cross-functional teams. Experience in running YouTube ad campaigns is a plus.
Job Title
YouTube Growth Manager