About I-PAC: I-PAC (Indian Political Action Committee) is a leading consulting firm that provides innovative, data-driven solutions to tackle the most complex campaign challenges. We specialize in delivering strategic insights and actionable plans that drive growth, enhance performance, and maximize the impact of campaigns. Our expertise lies in aligning creative strategies with seamless execution, ensuring every campaign achieves its goals. From crafting tailored messaging to optimizing campaign logistics, we are committed to delivering results that address immediate needs while building long-term success for our clients. About the Role: At I-PAC, the Creative Lead plays a pivotal role in shaping our political campaigns and brand identity. You will lead a dynamic team of designers, video editors, writers, and content creators to develop compelling narratives and visuals that resonate with diverse audiences across multiple platforms. Your strategic vision and creative expertise will drive engagement and amplify the messages of our partners. What You’ll Do: Develop and Implement Creative Strategies: Craft innovative content strategies that align with campaign goals and effectively communicate messages across platforms like Facebook, Instagram, YouTube, and X. Lead and Mentor Creative Teams: Oversee and inspire a team of creative professionals, ensuring the delivery of high-quality content that meets I-PAC's standards. Collaborate with Cross-Functional Teams: Work closely with campaign managers, data analysts, and external stakeholders to ensure cohesive and impactful campaign execution. Oversee Content Production: Manage the entire creative process, from concept development to final execution, ensuring consistency and adherence to brand guidelines. Monitor and Analyze Performance: Utilize performance data to optimize campaigns, ensuring they meet engagement and impact targets. Stay Ahead of Trends: Keep up with the latest social and political trends, incorporating fresh ideas into creative strategies to enhance campaign effectiveness. What You’ll Bring: Educational Background: Bachelor’s or Master’s degree in Graphic Design, Fine Arts, Communications, Management, or a related field. (Preferably from a Tier-1 institution) Experience: Proven experience (5+ years) as a Creative Lead, Art Director, Advertising Lead, or in a similar role. Leadership Skills: Demonstrated ability to lead and mentor creative teams, fostering a collaborative and innovative environment. Technical Proficiency: Strong portfolio showcasing expertise in branding, design, and creative storytelling, with proficiency in design software such as Adobe Creative Suite. Strategic Thinking: Ability to balance creative vision with political objectives and campaign strategies. Communication Skills: Excellent verbal and written communication skills, with the ability to present and justify creative concepts to stakeholders. Adaptability: Capacity to thrive in a fast-paced, dynamic environment, managing multiple projects with varying deadlines. Passion for Politics: A keen interest in political processes and a commitment to driving positive change through creative means. Role Details: Work Location: Kolkata Compensation: ₹17 LPA – ₹27 LPA Working Days: 6 Days a Week
Job Title
Creative Lead