Job Title

HT Digital Streams is a leading digital media company that specializes in delivering high-quality content and engaging experiences to its audience. As a Brand Marketing Manager, you will play a crucial role in driving brand awareness, loyalty, and branded search for all HT digital brands. We are looking for a candidate with at least 5 years of experience in brand marketing, preferably for digital brands.Responsibilities : Own and manage brand KPIs such as brand awareness, brand recall, and branded search for all HT digital brands. Develop and execute strategic brand marketing campaigns to drive brand imagery and achieve brand KPIs. Collaborate with the Product and Content teams to support campaigns related to important events and product launches. Conduct market research and competitor analysis to identify trends and opportunities for brand positioning and differentiation. Utilize marketing and data tools such as Google Analytics, SimilarWeb, Facebook Ads, Google Ads, etc., to analyze competition data, campaign performance and optimize marketing strategies. Monitor and report on key metrics to track the effectiveness of brand marketing initiatives. Stay updated with industry trends and best practices in brand marketing and digital marketing.Desired Skills: Proven experience of 5-8 years in brand marketing, preferably for digital brands. Creative thinking and problem-solving abilities to develop innovative brand marketing campaigns. Strong understanding of brand marketing and digital marketing principles and strategies. Hands-on experience with marketing and data tools such as Google Analytics, SimilarWeb, Facebook Ads, Google Ads, etc. Good analytical skills with the ability to interpret data and make data-driven decisions. Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously. Excellent communication and interpersonal skills to collaborate with cross-functional teams. Ability to thrive in a fast-paced and dynamic environment.