Job Title

VM Head- Job Description The Visual Merchandising Head will lead the development and execution of visual merchandising strategies to enhance brand presence, drive sales, and create compelling in-store experiences. Responsibilities: ● Develop and execute creative visual merchandising strategy to enhance brand presence, drive sales, and create compelling in-store experiences across all Kushals’ retail outlet stores. ● Ensure that the strategic and creative vision of VM is aligned with brand objectives, target audience, and marketing plans. ● Create innovative and visually captivating displays, window arrangements, and store layouts to showcase our jewelry products effectively. ● Develop visual merchandising guidelines and creative styling direction for stores ensuring consistency in brand image, visual elements, and messaging. ● Lead the visual merchandising strategy for new store launches, special events, and new product launches, ensuring alignment with brand objectives and retail goals. ● Collaborate with cross-functional teams to plan and execute visual merchandising initiatives, considering sales trends and customer behavior. Coordinate with the retail team for creative window displays, installations, and in-store signage to maximize sales growth. ● Conduct store visits to assess visual merchandising implementation, provide feedback, and improve display techniques. ● Implement a comprehensive store visitation program to conduct audits of visual merchandising standards and practices across all retail outlets. ● Manage the visual merchandising budget, control costs, and optimize resources. ● Manage and lead a team of visual merchandisers, providing guidance, training, and feedback. ● Track and analyze key performance indicators (KPIs) related to the visual merchandising team and make data-driven decisions to enhance performance. ● Stay updated on industry trends, emerging visual merchandising techniques, and retail concepts. Candidate Profile: ● Bachelor's degree in visual merchandising, marketing, fashion communication, retail management, or a related field. ● 10-16 years of experience in visual merchandising, ideally in a leadership role. ● Expert in Planogram, Display Strategies, Visual Navigation ● Strong creative and artistic skills, with a keen eye for design and attention to detail. ● A strong creative vision with an ability to conceptualize and implement innovative visual displays and store layouts. Have experience in store design and display fixtures . ● Up-to-date with the latest trends in fashion, design, and retail merchandising to ensure the brand remains relevant and competitive. ● Understanding of the diverse cultural nuances across India, which can influence consumer behavior and preferences, ensuring VM strategies are localized and resonate with the target audience. ● Knowledge of inventory management, supply chain logistics, and the ability to coordinate with suppliers and vendors to ensure timely roll-out of VM materials and installations. ● Proficient in using visual merchandising software and tools (Adobe Creative Suite-Photoshop, Illustrator, InDesign and 3D rendering software). ● Excellent communication and interpersonal skills ● Exceptional organizational and time management skills