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About Us:Founded in the US (Seattle) in 1995 by Paula Begoun, Paula’s Choice Skincare is a multinational brand that is now 29 years strong! Our vision is to empower consumers with in-depth knowledge and enable people around the world to make the best choices for their skin. We question ingredients, follow the facts and stand up for the customer, because we believe that Beauty Begins with Truth. About the Region:Our Southeast Asian headquarters is located in Singapore, and currently manages Singapore, Malaysia, Indonesia, Thailand , Philippines and India. Our channels include not only our own DTC platform, but also marketplaces such as Lazada, Shopee, Amazon, Zalora as well as an offline presence in Unity Pharmacies and Sephora Stores. About Our Culture:We’re a rapidly growing entrepreneurial team that thrives on change, prioritizing a culture of feedback and inclusivity. Our E-commerce Campaigns team is the driving force behind every online campaign – the perfect opportunity for you to collaborate with multiple internal and external channel partners, optimizing results. Paula’s Choice is also committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.The OpportunityPaula’s Choice Singapore is seeking an CRO and Site experience Specialist to optimize the online shopping experience and drive conversion growth across Southeast Asia. This role is ideal for a data-driven professional with a strong analytical mindset and a passion for enhancing customer journeys in the beauty and skincare industry.Reporting to the Data Analyst Manager SEA, you will be responsible for executing conversion rate optimization (CRO) strategies, improving website UX/UI, and supporting A/B testing initiatives. By leveraging web analytics, user behavior insights, and data-driven optimizations, you will ensure that Paula’s Choice provides a seamless and engaging e-commerce experience.Key Responsibilities:Conversion Rate Optimization (CRO) & Website Experience:Assist in the execution of CRO strategies by implementing changes to the website to optimize user engagement and conversionsHelp identify areas of friction in the customer journey using web analytics and user feedbackCollaborate with the technical team to help implement changes, including tag management (e.g., Google Tag Manager) and basic troubleshooting of website performance issuesSupport the creation and management of A/B tests, user experience tests, and analyse results to provide insights for website improvementsMonitor and enhance website experience by reviewing collections, product tagging, and site navigation to improve discoverability and user journeyProactively identify opportunities for continuous improvement in site tagging and testingDesign wireframes for proposed UI/UX enhancementsShopify Campaign Setup & Execution:Assist in setting up, tracking, and optimizing campaigns on Shopify, ensuring all relevant elements (product/collection pages, discounts, gift cards, gift with purchases) are aligned with marketing initiativesMonitor and analyse user behaviour during campaigns, tracking the journey from landing page to cart-out to identify drop-off points and areas for improvementHelp monitor campaign performance through Shopify analytics and provide regular updates on key metrics (traffic, conversions, etc.)Optimize landing pages and campaign funnels using data-driven insights to maximize conversions and enhance user experience.Support the integration of third-party apps and tools within Shopify to improve campaign effectiveness and trackingCross-functional Collaboration:Work with brand, DTC, IT and Data teams to ensure the website's design and functionality align with marketing goals and customer expectationsCommunicate with different teams to gather feedback on website optimizations and assist in implementing improvementsProvide basic reporting and analysis on the impact of website changes and campaignsRebranding & Global Alignment for SEA Markets: Lead the execution of the rebranding rollout across all SEA markets, ensuring alignment with global directivesWork on PDP banners update and implement changes progressively, keeping in sync with global timelinesCoordinate with cross-functional teams (Global, Brand, DTC) to ensure all rebranding assets are updated across Shopify storesReporting & Analytics:Track website performance using Google Analytics, Shopify Analytics, and toolsPrepare reports on conversion rates, bounce rates, and other relevant metrics to share insights with teamsAssist with tracking and reporting on KPIs related to CROTechnical Skills & Qualifications1-2 years of experience in CRO, website optimization, eCommerce, or digital marketingKnowledge of Shopify Plus for campaign setup and site managementFamiliarity with Google Analytics, Shopify Analytics, or similar tools for tracking performanceKnowledge of Google Tag Manager for implementing tags and tracking codesExperience with Heatmaps (e.g., Hotjar, Lucky Orange, Clarity) and user session recording toolsExperience with A/B testing platforms (e.g., VWO, Optimizely, Google Optimize)Strong understanding of conversion funnels & optimizations them for better user experienceAbility to use Excel or Google Sheets for basic data analysis and reportingStrong attention to detail and ability to identify opportunities for site optimizationBonus SkillsBasic knowledge of SEO principles and how they impact CROExperience with HTML, CSS, JavaScript or liquid coding in ShopifyExperience with Shopify apps: smile.io, rise.ai, boost.ai etcOur culture is the result of our behaviours, our personal commitments, our willingness to collaborate, listen and learn. If you recognize yourself in our values, you will feel at home at Paula’s Choice:Each of us is powerful on our own, but together we are unstoppable.Build Trust: We set the standard for skincare, transparency, and shared knowledge.Be Bold: We lead through innovation and disrupting the status quo.Act with Kindness: We operate out of respect and care for our customers, our colleagues, and the planet. Create Community: We build a welcoming and inclusive community with a culture of growth and empowerment.Do you recognize yourself in the description above and do you enjoy working in a dynamic and informal work environment? Then we’d love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes we move fast, also in our recruitment!). We look forward to receiving your Curriculum Vitae. Only shortlisted candidates will be contacted.If you would like further information about this vacancy please contact Radhika Jain, HR Director SEA via .