Are you an experienced performance marketer with deep expertise in Facebook Ads & Google Search Ads? Do you thrive on scaling campaigns profitably, experimenting with advanced bidding strategies, and optimizing every aspect of ad performance? If yes, this role is for you!About UsAt Threasury Media, we specialize in running highly profitable paid ad campaigns for eCommerce brands and digital products. Our focus is on data-driven decision-making, continuous testing, and maximizing ROAS & profitability across ad platforms.What You’ll Be Doing:✅ Facebook Ads:Create, launch, and optimize high-converting campaigns across multiple objectives (Conversions, Leads, Sales).Expertise in Cost Caps, Bid Caps, Manual Bidding, and understanding when to use each.Structure campaigns effectively using consolidation strategies, proper audience segmentation, and lookalikes vs. broad targeting.Optimize retargeting strategies, audience exclusions, and creative testing.Analyze breakdowns (placements, device, age, location, etc.) and optimize accordingly.Work with dynamic product ads (DPA) and CBO (Campaign Budget Optimization).Deep knowledge of pixel tracking, attribution models (1-day vs. 7-day click), and third-party tracking tools.✅ Google Search Ads:Manage Google Search, Shopping, Display, and Performance Max campaigns.Optimize keyword strategies, including broad match vs. phrase match vs. exact match.Implement negative keyword strategies to eliminate wasted spend.Use manual CPC bidding, Target ROAS, Target CPA, Maximize Conversions effectively.Optimize ad copy, extensions, and landing pages for higher CTR and Quality Score.Set up and analyze conversion tracking using Google Tag Manager, GA4, and UTM tracking.What We’re Looking For:
Job Title
Facebook & Google ads Media buyer