Job Title

Magic Bus India Foundation Magic Bus is not just an NGO; it's a transformative force in the education and skilling sector of India. Since our inception in 1999 in Mumbai, we've risen to become one of the top five NGOs in the nation. Our mission is to change the narrative for young individuals from impoverished backgrounds, guiding them from a life of hurdles to a future brimming with meaningful opportunities. By partnering with parents, peers, communities, and local institutions, we form a robust support network, fostering growth and empowerment. Our dynamic programmes, ranging from life skills education to employability skilling and education enhancement, aim to: Empower adolescents to complete their secondary education. Equip the youth with the skills for lucrative employment. Job Description: Website and Campaign Marketing Specialist Overview: We are seeking a skilled Digital Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for maintaining and enhancing our website, analysing traffic, managing paid campaigns, and developing email/newsletter templates. The role requires a blend of technical expertise, creativity, and a keen eye for detail to drive our digital presence and engagement. Key Responsibilities: Website Updates: Develop and maintain new landing pages. Update organizational overview data. Refresh content regularly, including success stories, blogs, and news. Ensure the home page banner is current and engaging. Regularly update the XML Sitemap and ROR. Keep the URL list up-to-date. Maintain and update the Robots file. Monitor and update indexed pages in Google Search. Remove unwanted and expired URLs from Google Search promptly. Analytics & Reporting: Conduct traffic analysis and generate detailed reports. Examine user behaviour on the website and produce comprehensive reports. Monitor and report on the performance of the top 5 pages. Generate Google Search Console reports and provide solutions. Analyze data using SEMrush and deliver actionable reports. Paid Campaigns: Develop and present comprehensive campaign reports. Drive lead generation and engagement metrics. Monitor ad quality, relevance, and spending metrics. Analyze audience metrics, reach, and impressions. Emailer/Newsletter Development: Develop and maintain multiple relevant templates using the Email Marketing tool. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. Proven experience in digital marketing, including website management, analytics, and paid campaigns. Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, and Netcore. Strong understanding of SEO, SEM, and web traffic metrics. Excellent analytical, organizational, and multitasking skills. Strong communication and interpersonal skills. Ability to work independently and as part of a team. Preferred Skills: Experience with content management systems (CMS). Familiarity with HTML/CSS and web development basics. Knowledge of email marketing best practices. Experience with Google adwords is a plus. How to Apply: Interested candidates are invited to submit their resume, along with a cover letter detailing their experience and qualifications, to Please include "Digital Marketing Specialist Application" in the subject line. We are an equal opportunity employer and welcome applications from all qualified candidates. We thank all applicants for their interest; however, only those selected for an interview will be contacted. Location: Airoli