About the employer brand:The conglomerate is guided by the mission to be Earth's most customer-centric company and develop new technologies & products on behalf of it's customers: shoppers, sellers, content creators, and developers around the world that change lives. They embrace new ways of doing things, make decisions quickly, and are not afraid to fail. Their actions, goals, projects, programs, and inventions begin and end with the customer top of mind and their approach is to make smart, fast decisions, stay nimble, invent, and focus on delighting their customers.They are seeking a seasoned Marketing Associate to help in driving category programs on Google & META platforms. You will be a part of organisation's online marketing team, and own advertising on Google & META. The team is looking for top notch marketer who can create well-structured campaigns, conduct A/B tests, and optimize performance over time against a clear set of performance goals. To be successful in this role, you will need to have experience in creating online marketing campaigns, A/B testing and excel in execution.Key Responsibilities: Campaign Development and Execution:Plan, set up, and manage Google Search Campaigns: - Discovery, and PLAPlan, set up, and manage Google Mobile app installs and engagement campaignsPlan, set up, and manage Meta advertising campaignsConduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies.Performance Monitoring and OptimizationMonitor campaign performance metrics, such as CTR, CPC, CPA, etc to assess effectiveness.Utilize A/B testing methodologies to optimize ad creatives, landing pages, and bidding strategies.Adjust campaigns based on performance data to achieve desired outcomes.Data Analysis and Reporting:Generate detailed reports using basic excel functionalities such as Pivot-Tables, VLOOKUP etcInterpret data to provide actionable insights and recommendations for future campaigns.Leverage SQL skills to extract and manipulate data from various databases for in-depth analysis.Collaboration and Communication:Work closely with cross-functional teams, including marketing, sales, and creative departments, to ensure cohesive campaign strategies.Communicate campaign performance, insights, and recommendations to stakeholders effectivelyBasic Qualifications:Bachelor's degree from Tier 1 / Tier 2 college4-5 years of relevant experience in digital marketing campaign managementSpeak, write, and read fluently in EnglishExperience with Basic Excel-Pivot-Tables, VLOOKUP etcExperience with Google AdWords -Discovery, PLA, MAIExperience with Facebook Ads managerPreferred Qualifications:Proficiency in SQL for data extraction and analysisExperience with Microsoft Office products and applicationsAbout WinnerBrands:At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by , a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at
Job Title
Sr. Performance marketing associate | Largest E-commerce conglomerate in the world