Job Title

ARISE IIP is a pan-African infrastructure and logistics solutions company developing ecosystems designed to make Africa thrive. We identify opportunities in commercial and industrial value chains across Africa, and conceive, finance, build and operate the necessary infrastructure to allow businesses to develop and fulfil their potential. We do this alongside local partners and host governments to ensure that our operations have the greatest impact on the ground. ARISE today comprises three separate companies, namely ARISE Ports & Logistics (P&L), ARISE Integrated Industrial Platforms (IIP), and ARISE Infrastructure Services (IS).Build, plan, implement and manage the overall digital marketing strategy for the Group and the Business Units in various countries. Location: Gurugram / Mumbai Job Responsibilities Build, plan, implement and manage the overall digital marketing strategy for the Group and the Business Units in various countries Will be responsible for running Lead generation campaigns on digital platform and social media Stay up to date with the latest technology and best practices Manage and oversee different digital marketing and communications channels Reach and measure ROI and KPIs Prepare and manage digital marketing budget Oversee all the company's social media accounts Measure and manage online content Track SEO and Google Analytics data an make complex analysis Build and manage along with the sales team a consistent online marketing strategy and help them reach their objectives. Anticipate sales performance trends Research competition, investigate benchmarks and provide suggestions for improvement Job Requirements: Minimum 15 years of experience in developing and implementing digital marketing strategies In depth knowledge of different digital marketing channels Good knowledge and experience with online marketing tools and best practices Proficiency in digital marketing and analytics tools such as Google Analytics, Facebook Business Manager, and Mailchimp Good understanding of e-commerce and CMS platforms such as WordPress, Shopify, and Squarespace Familiarity with all major social media networks including Facebook, Instagram, Twitter, and YouTube, Wats app etc. Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC. Basic knowledge of web design procedures Sense of ownership and pride in your performance and its impact on company's success Critical thinker and problem solving skills Team player and Good time management skills Great interpersonal and communication skills Qualification Mastres in Marketing, Digital technologies or similar relevant field.