IN EmploymentAlert | AVP - Media Planning and Buying ( Gurgaon )
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Job Title


AVP - Media Planning and Buying ( Gurgaon )


Company : Mediabrands


Location : Purnia, Bihar


Created : 2025-02-22


Job Type : Full Time


Job Description

Media: Associate Vice PresidentSeniority Level: Senior Level (12 - 15 Years)Job Function: Media PlanningEmployment Type: Full TimeJob descriptionPosition SummaryWe are seeking a seasoned deal-maker and manager to lead our media & deal strategy covering partner monetization efforts nationally. The role sits on the central media solutions team. This is a unique opportunity to take a leadership position on how Interactive Avenues structures and executes agreements with media companies and creators. The ideal candidate will have experience with complex contract negotiations with a solid understanding of the evolving media landscape locally. This person must have experience building and managing large relationships and/or responsible for strategic negotiations across verticals. In this role, you will work closely with cross-functional partners to execute programs and partnerships that drive meaningful value. You will work closely with the local teams, who serve as the primary clients for this role, as well as operations and legal, among others, to deliver results. The Partnerships lead at Interactive avenues works closely with the leading partners in the world & in local markets, is responsible for both managing those relationships and driving product adoption. You should have managed clients with overall budget of 100 Cr.Key Responsibility Be the primary deal-maker and contract negotiator for the central team, eventually helping to scale efforts by building a teamReview and inform policy and legal agreements to support broader programsInform the operational requirements for managing partner programs, such as reporting details, payment flows, etcSupport program creation leveraging quantitative analysis and industry researchRepresent Interactive Avenues in negotiations and meetings with executives from other companiesExecute in an intense & fast-paced environmentYou would be expected to have full understanding on all of your portfolio of clientsUnderstand the different stakeholders within agency and start building relationship with them.Helping your team to craft the agency response to the client briefs.Ability to lead strategic discussions with clients.You should be able to have full understanding of what is happening on each clients & lead your team in that aspect.Create a 360 planning approach for new campaignBe visible as the leader of your team within the agency as well as with clientsStart interacting with our regional agency teams on client where applicableAbility to start driving agency KPIs; balanced with client KPILead the annual planning process for our clients.Be the seamless bridge between local clients & regional/global agency team.Converse on measurement metrics across touchpoint based on campaign objectivesWin awards in both internal and external. Team Leadership & Development Embraces and encourages a culture based on team work, collaboration, and intellectual curiosityMotivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectivesDrives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correctionAssists in interviewing, hiring, training, mentoring, developing, and evaluating team membersProvide training to their direct reports and bellow teamsSuggest improvements in process and productivity optimization Skills Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordinglyProven expertise with relevant platform tools (DoubleClick Bid Manager, Google Adwords tools, Facebook tools etc), Media Research Tools (Comscore, GWI, TGI etc)Strong written and verbal communication skillsStrong organizational skills, detail-oriented and capable of multi-taskingSuperb client relationship and management skillsProven problem solving skills and ability to think outside of the boxDetail oriented and responsive, deadline-driven with strong quantitative reasoning skillsProvide timely and actionable feedback to the team to aid in their development and improvement QualificationsEducation: Degree12 years as a Media Planner & Buyer What You Can Expect From Interactive Avenues Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.